Marketing & Communications Manager
About The Position
The Marketing & Communications Manager at Silfab Solar contributes to the strategic development and execution of the company's marketing initiatives. The role enhances the brand's presence, promotes its sustainable energy solutions, and communicates its mission to diverse stakeholders. It calls for a creative, strategic thinker with an interest in sustainability and the ability to drive impactful marketing campaigns. The position develops and implements marketing and communications strategies, oversees integrated campaigns across digital, social media, events, and traditional media, manages the company's online presence, and creates marketing collateral and promotional materials. It also conducts market research, manages external relationships, evaluates campaign performance, maintains brand consistency, and monitors applicable marketing communications regulations and compliance requirements.
Requirements
- Bachelor's degree in Business, Marketing, or Digital Marketing, or equivalent work experience.
- At least 4 years of related experience in digital media or marketing.
- At least 2 years of experience creating and executing digital content for web and social media channels.
- Experience with digital marketing and analytical tools.
- Demonstrable knowledge of digital marketing and analytical tools to extract, analyze, and summarize marketing and engagement data, evaluate performance, and inform future campaigns.
- Strong organizational skills, including the ability to prioritize and manage multiple tasks with attention to detail.
- Exceptional customer service skills.
- Outstanding verbal and written communication skills across a variety of channels, including the ability to communicate with stakeholders such as executive and C-level personnel.
- Proficiency with Microsoft Office Suite.
Nice To Haves
- Advanced degree.
- Proficiency with Adobe Photoshop, InDesign, and Illustrator.
- Proficiency with Microsoft CRM or Salesforce.
- Proficiency with graphic design.
Responsibilities
- Develop and implement comprehensive marketing and communication strategies to promote Silfab Solar's brand and products.
- Create and oversee integrated marketing campaigns across digital, social media, events, and traditional media.
- Collaborate with cross-functional teams to gather insights and develop marketing collateral communicating the benefits of Silfab Solar's sustainable energy solutions.
- Manage the company's website and social media presence, keeping content current, engaging, and aligned with brand messaging.
- Conduct market research on industry trends, customer needs, and competitor activities.
- Oversee the creation of brochures, presentations, and other promotional materials.
- Build and maintain relationships with external partners, vendors, and media outlets.
- Measure and analyze marketing campaign and initiative performance, and provide regular reports and insights to the executive team.
- Ensure brand consistency across communication channels and materials.
- Stay informed about industry regulations and compliance requirements related to marketing communications.
Benefits
- Competitive market wages
- Paid time off for vacation, sick leave, and holidays
- 401(k) retirement plan
- Employee Assistance Program
- Medical, dental, and vision insurance plans
- Health Savings Account option
- Supplemental/voluntary insurance plans
- Tuition reimbursement program
- Employee recognition programs
- Employee PV panel purchase program
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What This Job Offers
Job Type
Full-time
Career Level
Manager
