Senior Product Marketing Manager, Integrations

Aircall.io, Inc.•New York, NY
•$156,000 - $172,000

About The Position

Aircall is seeking a Senior Product Marketing Manager to own product marketing for its integration ecosystem. This technical, cross-functional role works closely with Product, Tech Partnerships, and go-to-market teams. The manager will define the value customers get from using Aircall with integrations such as HubSpot and Salesforce, and own their positioning, launches, and supporting evidence. The role requires understanding how integrations work—including their data models, call context, and synchronization behavior—and translating those details into customer value.

Requirements

  • At least 5 years of product marketing experience, including substantial experience with a technical B2B SaaS product.
  • Direct experience in the Salesforce or HubSpot ecosystem, such as marketing or launching an integration, or product marketing within one of those ecosystems; familiarity with how those products are bought, deployed, and administered.
  • Experience driving product usage, including ownership of a metric tracking activation and continued use.
  • Experience running product launches end to end, including ship-or-hold decisions and working with stakeholders at all levels of seniority.
  • Strong positioning and messaging skills, including the ability to turn market intelligence, competitor analysis, and win-loss data into trusted positioning and distinguish feature comparisons from structural advantages.
  • AI fluency, including building repeatable AI workflows and knowing when to trust, challenge, or override AI output.
  • Strategic, hands-on, collaborative approach, with the ability to create and deliver work directly and align Product, Sales, and regional marketing.

Responsibilities

  • Own positioning, messaging, and value propositions for strategic integrations, starting with HubSpot and Salesforce and extending to Shopify, Monday, Pipedrive, Zoho, and others.
  • Own HubSpot and Salesforce launches and major updates, including the narrative, launch plan, enablement materials, and Aircall-side go-to-market.
  • Lead go-to-market for AI Actions across the integration set, developing messaging by use case and industry.
  • Plan and deliver campaigns pairing integrations with verticals to position AI Voice Agents, working with regional and marketing teams.
  • Own Aircall Marketplace listings for assigned integrations, including positioning, copy, and customer-facing assets.
  • Build go-to-market enablement materials, including product overviews, demos, one-pagers, and objection handling.
  • Gather customer and prospect insights by participating in go-to-market conversations, reviewing call recordings and win-loss data, reading documentation, and using the integrations.
  • Track competitors’ integration positioning and experiences, create battle cards and objection handling, and share findings with go-to-market teams, Product, and planning.
  • Drive product usage and measure how many customers activate and continue using a capability.

Benefits

  • Competitive salary package and benefits.
  • Work-life balance is important.
  • Fast-learning environment with an entrepreneurial culture and strong team spirit.
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