Sr. Brand Manager - Dealer Performance & Marketing

Winnebago Industries Inc • Nappanee, IN

8d

About The Position

The Sr. Brand Manager strengthens Newmar dealer performance through marketing, analytics, best practices, and network optimization. The role partners with Sales, Account Managers, and dealer leaders to grow conversion, market share, and profitability while improving customer experience and retail execution. It leads data-driven dealer marketing, digital retail, events, and merchandising that reinforce Newmar's premium brand.

The position leads dealer marketing communications, strategy, promotions, resources, and insights; develops brand-consistent programs to generate leads, acquire customers, and grow retail sales; and helps dealers adopt digital tools and local marketing best practices. It analyzes dealer performance and customer experience, builds reporting and scorecards, improves lead handling and CRM strategy, supports dealer marketing and retail execution, and helps deliver effective showroom, digital retail, merchandising, and event experiences. The role also partners with internal teams and dealers to strengthen product knowledge, sales confidence, and customer engagement.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• At least 5 years of experience in dealer, channel, retail, or brand marketing.
• Experience supporting dealer, franchise, distribution, or retail partner networks.
• Proven marketing results in lead generation, customer acquisition, and sales growth.
• Knowledge of digital marketing, CRM strategy, customer journeys, analytics, consumer behavior, and retail trends.
• Experience turning performance data and market insights into recommendations.
• Experience with CRM and marketing automation platforms such as AIMBase, Salesforce, or HubSpot.
• Proficiency in website analytics, reporting tools, and dashboards.
• Strong verbal, written, presentation, and stakeholder management skills.
• Strong communication, relationship-building, and cross-functional collaboration skills.
• Strategic thinking in dealer marketing, retail operations, and performance.
• Strong analysis, reporting, and problem-solving skills, with the ability to turn data into action.
• Self-motivated, independent, and results-driven; able to manage competing priorities with attention to detail and strong execution.
• Customer focus across the shopping and ownership experience.

Nice To Haves

• Dealer development, performance improvement, or sales enablement experience.

Responsibilities

• Lead dealer marketing communications, strategy, promotions, resources, and insights for dealers and Account Managers.
• Deliver brand-consistent marketing programs that generate leads, acquire customers, and grow retail sales.
• Help dealers adopt digital tools and best practices to improve local marketing.
• Align dealer marketing with business goals and market opportunities in partnership with Sales, Product Management, Customer Service, and external partners.
• Analyze dealer sales, lead management, customer experience, and marketing to improve conversion, satisfaction, and profitability.
• Build scorecards, dashboards, benchmarks, and reports to guide decisions.
• Assess dealer marketing, digital presence, retail execution, and operations; share network best practices.
• Promote best practices in lead management, customer experience, digital retail, merchandising, and operations using competitor insights and retail trends.
• Track lead generation, response time, conversion, and marketing returns; improve lead handling with dealers and internal teams.
• Manage lead delivery, timely follow-up, performance accountability, and improvement.
• Use dealer, customer, and market insights to improve CRM strategy and the purchase journey.
• Develop dealer marketing assets, showroom experiences, and digital retail solutions that meet Newmar's premium brand and customer experience standards.
• Support in-store and online design centers, displays, interactive tools, merchandising, promotions, signage, and collateral.
• Guide sales development with performance data, customer feedback, and market insights.
• Partner with Sales, Product Marketing, and experts to build dealer product knowledge, sales confidence, and customer engagement.
• Equip dealer teams to explain Newmar's craftsmanship, innovation, premium features, and differentiators; work with dealer leaders and Account Managers to keep teams current on products, consumers, and competitors.
• Help execute dealer events that generate leads, engagement, and brand advocacy.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior