Manager - Digital Marketing
About The Position
The Manager, Digital Marketing, owns Avant’s digital marketing ecosystem, including marketing automation, website performance, lead lifecycle processes, analytics, attribution, and digital channel optimization. The role leads the Digital Marketing team and works with internal and external stakeholders to build a scalable, measurable marketing engine. The Marketing team creates, optimizes, and directs internal and external marketing communications, developing and executing strategic plans to enhance the Avant brand and attract potential Healthcare Professionals (HCPs), Clients, and Corporate Associates. The position also coordinates agencies, freelancers, and vendors and ensures digital experiences are accessible, compliant, brand-aligned, secure, and optimized for target audiences. This is a full-time position with standard business hours Monday through Friday, 8:00 AM to 5:00 PM. Additional time outside these hours may be needed to complete the essential functions. The role operates in a professional office environment and routinely uses standard office equipment. It involves access to confidential records and requires maintaining the security and confidentiality of Avant employee information. A Proprietary Information and Non-Conflict Agreement is required. HIPAA certification must be obtained and maintained. Smoking, vaping, and tobacco use are prohibited on Company premises. Candidates receiving a conditional offer may be required to undergo pre-employment drug testing.
Requirements
- Bachelor’s degree required, or an equivalent combination of education and experience.
- Minimum of 6 years of digital marketing experience, including marketing automation, website management, analytics, and multichannel campaign optimization.
- Minimum of 2 years of people leadership or direct team supervision experience.
- Advanced experience with HubSpot or comparable marketing automation and CRM platforms, including workflows, lifecycle stages, lead scoring, segmentation, and reporting.
- Strong knowledge of SEO, SEM, paid media, email marketing, conversion optimization, attribution, and data governance.
- Experience with tools such as Power BI, Looker Studio, Google Analytics, Google Tag Manager, paid media platforms, and Microsoft 365.
- Working knowledge of HTML and CSS.
- HIPAA certification and ability to obtain and maintain it.
- Ability to maintain strict confidentiality of Avant employee information and information security; a Proprietary Information and Non-Conflict Agreement is required.
Nice To Haves
- Healthcare, staffing, or B2B experience preferred.
Responsibilities
- Lead, coach, and develop the Digital Marketing team through clear priorities, workload management, quality standards, and performance feedback.
- Serve as business owner for HubSpot and related marketing automation, CRM integration, analytics, advertising, and website platforms.
- Establish platform governance, user standards, campaign taxonomy, naming conventions, permissions, documentation, and quality assurance processes.
- Maintain reliable integrations and partner with internal teams to resolve data, workflow, and reporting issues.
- Evaluate and implement tools and automation to improve scalability, efficiency, user experience, and measurable performance.
- Design and optimize lifecycle stages, audience segmentation, lead scoring, nurturing, routing, qualification, and marketing-to-sales and/or marketing-to-recruitment handoffs.
- Create service-level standards and monitoring to improve response time, follow-up consistency, conversion, and funnel visibility.
- Partner with internal departments to translate campaign requirements into scalable workflows and measurement plans.
- Monitor funnel health, database quality, lead velocity, conversion performance, and operational bottlenecks.
- Own digital measurement strategy, dashboard standards, multi-touch attribution, UTM governance, conversion tracking, and campaign reporting.
- Produce actionable insights on channel performance, lead quality, cost efficiency, conversion rates, and pipeline influence.
- Ensure data integrity and reporting consistency across HubSpot, CRM, website analytics, paid media, and business intelligence tools.
- Lead structured testing across landing pages, forms, email, advertising, and user journeys to improve conversion and experience.
- Own website strategy and performance, including SEO, technical health, conversion paths, user experience, landing pages, and content publishing governance.
- Oversee paid search, paid social, email marketing, marketing automation, and digital campaign optimization in alignment with audience and business goals.
- Set channel standards and performance expectations while delegating campaign production and routine updates to appropriate team members or partners.
- Ensure digital experiences are accessible, compliant, brand-aligned, secure, and optimized for target audiences.
- Implement AI-enabled automation, analytics, research, and optimization solutions to improve productivity and campaign performance.
- Coordinate agencies, freelancers, and vendors to deliver high-quality work, reliable reporting, and measurable value.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
