Digital Marketing Manager

160 Driving Academy•Chicago, IL

11h

About The Position

160 Driving Academy is seeking a hands-on, results-driven Digital Marketing Manager to execute and improve digital marketing programs that support measurable business growth. Reporting directly to the Chief Marketing Officer, this role owns campaign execution across email, SMS, social media, websites, and other digital channels, serving both B2C and B2B audiences. The manager will work directly in marketing platforms to build campaigns, automated customer journeys, and coordinated communications that improve engagement, lead conversion, enrollment, and brand awareness. The role includes managing email and SMS campaigns, marketing automation, organic social media, content and creative assets, YouTube publishing and audience growth, and integrated digital campaigns. The manager will monitor performance, report on key metrics, and use analysis, testing, and optimization to improve results. The position collaborates with admissions, operations, sales, the CMO, and external creative partners as needed, and ensures digital communications follow company branding and applicable marketing and privacy regulations. The position offers ownership of digital channels and campaign execution, direct exposure to the CMO, and opportunities to broaden digital marketing expertise and grow into broader leadership responsibilities within a growing national organization.

Requirements

4–6 years of hands-on digital marketing experience, including email marketing, automation, social media management, and campaign execution.
Proven ability to develop, launch, manage, and optimize email marketing campaigns from start to finish.
Experience creating SMS marketing campaigns, automated communications, and lead-nurturing workflows.
Proficiency with marketing automation platforms and CRM systems.
Experience managing audience segmentation, contact lists, automated workflows, and customer engagement strategies.
Strong understanding of social media management, content scheduling, audience engagement, and organic growth strategies.
Experience executing integrated digital marketing campaigns across multiple channels and audiences.
Excellent copywriting skills and the ability to develop engaging, results-driven digital content.
Proficiency with marketing analytics and reporting tools, including tracking engagement, click-through rates, lead generation, and conversions.
Strong project management and organizational skills, including the ability to manage multiple campaigns and priorities simultaneously.
Ability to work independently, adapt to new technologies, and take initiative in a fast-paced environment.
Strong communication skills, attention to detail, and commitment to producing high-quality work.

Nice To Haves

Salesforce experience.
Familiarity with creative design tools such as Canva, Adobe Creative Cloud, or similar platforms.
Experience with AI-powered marketing tools and emerging digital technologies.

Responsibilities

Partner with the Chief Marketing Officer to execute digital strategies that drive lead generation, enrollment growth, brand awareness, and customer engagement.
Develop, launch, manage, and optimize email campaigns, including copy, templates, segmentation, scheduling, automation, and reporting.
Build automated email workflows and lead-nurturing campaigns that guide prospective students from inquiry through enrollment.
Plan and execute SMS campaigns, promotional messages, automated follow-ups, and targeted communications.
Manage daily organic social media activities, including content planning, scheduling, publishing, community engagement, and performance monitoring.
Create digital content and coordinate graphics, photography, video, and other creative assets across channels.
Support YouTube content management, video publishing and distribution, and audience growth initiatives.
Execute integrated digital campaigns for B2C and B2B audiences across email, SMS, social media, websites, and other digital channels.
Maintain accurate contact lists, audience segmentation, campaign data, and marketing automation workflows.
Collaborate with admissions, operations, sales, and other departments to align marketing initiatives with business objectives.
Coordinate with external vendors and creative partners as needed.
Monitor, analyze, and report on KPIs, including campaign engagement, lead generation, conversion rates, and audience growth.
Identify and implement improvements through testing, optimization, and automation.
Ensure digital communications align with company branding, messaging standards, and applicable marketing and privacy regulations.
Stay informed about digital marketing trends, AI tools, automation technologies, and industry best practices.
Recommend strategies to improve marketing effectiveness, operational efficiency, and customer engagement.