Digital Marketing Manager

RapidFort, Inc.

3h•$140,000 - $180,000

About The Position

RapidFort is hiring a hands-on Digital Marketing Manager to execute digital marketing, account-based marketing (ABM), webinar, nurture, and demand-generation programs across channels. The role works directly with the Head of Demand Generation and uses messaging and content developed by the Director of Product Marketing. It is execution-first, with success measured by the ability to build, launch, optimize, and scale pipeline-generating campaigns, while also contributing performance insights and recommendations. The position covers personalized inbound and outbound nurture, account and persona targeting, always-on campaigns, lead scoring, BDR enablement, content repurposing, webinar programming, and potential inbound marketing initiatives. The manager will translate product marketing content into campaign assets and collaborate with Demand Generation, Product Marketing, and Sales to align campaigns with product messaging, launches, and positioning. The role also supports events and partner campaigns. RapidFort operates at the intersection of cybersecurity and AI and describes itself as a leader in Software Supply Chain Security. Its platform includes curated near-zero-CVE open-source images, runtime profiling, automated CVE remediation, and software attack-surface management capabilities for containerized applications. U.S. citizenship is required because the role supports work with U.S. federal government customers.

Requirements

7–10 years of experience in digital marketing, demand generation, or campaign execution; B2B technology experience is preferred.
Hands-on experience managing campaigns across multiple digital channels, such as PPC, paid social, email, and landing pages.
Experience with marketing automation and CRM platforms such as HubSpot or Salesforce.
Strong execution skills, attention to detail, and ability to manage multiple campaigns simultaneously.
Working knowledge of analytics tools, such as Google Analytics, dashboards, and Excel or Sheets.
Understanding of marketing funnels, lead generation, and conversion optimization.
Strong written and verbal communication skills.
Ability to thrive in a fast-paced, execution-driven environment.
Bachelor’s degree in marketing, business, or a related field.
U.S. citizenship is required due to the role’s support of RapidFort’s work with U.S. federal government customers.

Nice To Haves

Experience with AI-driven marketing tools and campaign optimization.
Exposure to account-based marketing (ABM).
Experience working with paid media budgets and/or agencies.
Familiarity with cybersecurity or enterprise SaaS markets.

Responsibilities

Architect, design, create, implement, and execute an account-based marketing strategy and program.
Create curated target lists of individuals within specific target accounts and support outbound ABM campaigns targeting key accounts and personas.
Build personalized nurture programs and sequences for inbound MQLs and outbound leads, using channels such as email, social media, and calls.
Develop always-on campaigns and comprehensive nurture campaigns for cold leads, stalled opportunities, nurture-stage prospects, and cold opportunities.
Manage outbound sequences, including their timing.
Develop BDR content, emails, scripts, snippets, and call strategies.
Enable BDRs to see which content prospects downloaded, watched, selected, or viewed.
Develop a lead-scoring strategy for the HubSpot CRM and match ideal customer profiles (ICPs) to buyer personas.
Repurpose, rewrite, and retarget content, applying knowledge of ICPs and buyers.
Lead webinar programs and initiatives, including securing presenters, writing abstracts, collaborating on presentations, leading dry runs, and moderating webinars.
Potentially assist with and lead inbound marketing initiatives.
Manage email segmentation based on ICP, buyer persona, and geography; target regions including EMEA, the U.S., and APAC, and verticals such as financial services, AI, healthcare, and the public sector.
Translate product marketing content into campaign assets, including ads, emails, landing pages, and social posts.
Work with Demand Generation, Product Marketing, and Sales to execute integrated campaigns.
Ensure campaigns align with product messaging, launches, and positioning.
Support webinars, events, and partner campaigns to maximize lead generation.
Launch campaigns quickly and accurately, continuously improve performance and conversion rates, and contribute to marketing pipeline and revenue.