Digital Marketing Manager

Viqtory•Coraopolis, PA

1d•$150,000 - $180,000

About The Position

Viqtory is hiring a hands-on Digital Marketing Manager to build and operate its lead-generation engine. The role owns paid acquisition across Google Ads and paid social, and coordinates day-to-day social media and email marketing. The objective is to generate a steady flow of qualified leads—particularly Veterans and transitioning service members, including senior enlisted personnel, retiring officers, and Veterans in corporate America—for Vetrepreneur® and other programs. The manager will plan, launch, optimize, and report on campaigns, partnering with an agency and internal teams to turn advertising spend into qualified discovery calls, webinar registrations, and franchise academy enrollments. The role reports directly to the Marketing Director and operates within Viqtory’s EOS-based environment of measurable scorecards, defined Rocks, and structured accountability. Success includes meeting weekly lead and enrollment targets within budget, reducing cost per qualified lead and wasted spend, maintaining clean lead-source and attribution data, delivering weekly reports with actionable recommendations, running regular A/B tests, maintaining consistent social and email programs, and documenting repeatable processes and SOPs.

Requirements

At least 4 years of hands-on experience managing Google Ads and paid social campaigns, ideally for B2C or B2B lead generation.
A proven track record managing budgets of $20,000 or more per month and lowering cost per qualified lead.
Strong grasp of keyword strategy, audience building, bidding, creative testing, and full-funnel planning.
Comfort with conversion tracking, UTMs, GA4, and attribution basics.
Ability to turn data into clear, plain-English recommendations for leadership.
Strong writing skills for ad copy, social posts, and short video scripts.
Organized, self-directed, and comfortable working in a small, fast-moving team.
Bachelor’s degree in Marketing, Communications, or Business.
Cultural fit with Viqtory’s five Core Values.

Nice To Haves

Google Ads and Meta Blueprint certifications.
HubSpot experience, including workflows, lists, and reporting.
Landing-page, conversion-rate optimization (CRO), and A/B testing experience.
Experience managing agencies or freelancers.
Basic design and video-editing skills using Canva, CapCut, or similar tools.
Experience marketing to Veterans, the military community, franchise buyers, or small-business owners.
Military service or military-spouse background.

Responsibilities

Build and launch campaigns across Google Ads, Meta (Facebook and Instagram), YouTube (including Shorts), and LinkedIn.
Restructure Google Ads into tightly targeted ad groups based on the ideal candidate profile and regularly audit search terms to reduce wasted spend.
Write and traffic ad copy and creative, and maintain keyword and negative keyword lists.
Set up audience targeting, conversion tracking, UTMs, and tags.
Monitor and optimize bids, budgets, and targeting within approved thresholds.
Run A/B tests on ads, audiences, and landing pages; pause underperformers or reallocate their spend.
Manage media buys, campaign flighting, and budget pacing around webinars, franchise academy cohorts, and other enrollment cycles.
Test and recommend new marketing channels using clear go/no-go criteria.
Build performance reports and dashboards covering spend, CTR, CPL, CPA, and conversions; share weekly results and recommendations.
Support attribution and funnel reporting with clean UTM and source data from click through qualified lead.
Document campaign changes, processes, and SOPs.
Coordinate the social media calendar, schedule and publish posts, maintain content flow, and use paid spend to boost top-performing organic posts.
Plan, build, and send email campaigns in HubSpot and Mailchimp, including newsletters, webinar promotions, and lead follow-up sequences; track opens, clicks, and conversions.
Coordinate campaign assets with vendors, agencies, and partners.
Partner with web and development teams on landing-page performance and conversion.