AI Experience Marketing Manager

Advanced Micro Devices, Inc•Austin, TX

About The Position

AMD is seeking an AI Experience Marketing professional to bring Ryzen AI and Radeon capabilities to life through compelling stories, demonstrations, and real-world applications. The role shapes how creators, gamers, enthusiasts, and everyday PC users understand and experience the value of local AI. Working closely with product, engineering, software partners, and marketing teams, the position develops messaging, showcases differentiated AI experiences, and supports integrated product launches and campaigns. The work connects AMD technology to meaningful benefits across productivity, creativity, gaming, and everyday computing. The ideal candidate is a creative storyteller with technical curiosity who can translate complex concepts into clear, engaging customer experiences. The role combines strategic thinking and hands-on execution, requiring strong writing, presentation, and project management skills, effective cross-functional collaboration, the ability to manage competing priorities, and use of audience insights and performance data to improve results.

Requirements

Demonstrated ability to translate complex technical concepts into clear positioning, compelling customer stories, and practical use cases.
Strong writing, presentation, and creative briefing skills, with experience communicating to technical and nontechnical audiences.
Proven ability to manage multiple projects, agencies, and stakeholders in a fast-moving environment.
Experience collaborating across product management, engineering, business development, sales, and marketing.
Bachelor’s degree in marketing, business, communications, computer science, engineering, or a related field, or equivalent practical experience, is preferred.

Nice To Haves

Experience in product marketing, technical marketing, ecosystem marketing, or experience marketing within PC hardware, software, gaming, or related technology markets.
Working knowledge of AI PC technologies, including the roles of CPUs, GPUs, and NPUs, and the tradeoffs between local and cloud AI.
Experience delivering product launches, demonstrations, integrated campaigns, or partner marketing programs.

Responsibilities

Develop positioning and messaging for Ryzen AI and Radeon that connect product capabilities to user needs and communicate the value of local AI.
Partner with product and engineering teams to identify and prioritize compelling AI applications and workflows for creators, gamers, enthusiasts, and everyday PC users.
Lead marketing requirements, storytelling, and execution for demonstrations used at product launches, industry events, media briefings, partner engagements, and digital campaigns.
Collaborate with independent software vendors, developers, and ecosystem partners to showcase applications and experiences enabled or accelerated by AMD platforms.
Own AI experience messaging and deliverables within integrated launch plans, coordinating with Ryzen, Radeon, regional, channel, and corporate marketing teams.
Develop briefs, presentations, videos, web content, use-case stories, and sales enablement materials that make complex technology accessible and engaging.
Equip OEM, retail, channel, and sales teams with clear messaging and practical demonstrations to help customers evaluate AI PC experiences.
Work with technical and legal stakeholders to validate demonstrations, performance statements, compatibility details, and customer benefit claims.
Track audience engagement, demo effectiveness, partner participation, and campaign performance to refine messaging and guide future investments.
Monitor developments in AI applications, PC computing, graphics, and customer behavior to identify new storytelling and partnership opportunities.