Content Marketing Manager

NexGen Technologies, LLC•Boca Raton, FL
•Remote

About The Position

NexGen is seeking an experienced Content Marketing Manager to own its content engine, from strategy and search insight through production, distribution, and measurement. Reporting directly to the CMO, this role identifies buyer search needs, creates content to address them, and scales that content across channels used by remote and hybrid leaders. The manager produces video from concept through final cut, develops thought leadership in multiple formats, and owns the editorial calendar, brand voice, and messaging that communicate NexGen’s Community, Collaboration, Culture, and Communication story. The role calls for a strategic storyteller, hands-on creator, and analytical marketer who uses AI and data to work effectively. The position operates in a 100% remote environment and partners with Sales and Customer Success on content supporting the buyer journey and customer retention.

Requirements

  • At least 5 years of B2B SaaS content marketing experience.
  • SEO/GEO experience identifying content needs and building and scaling content to meet them.
  • Proven experience creating video from beginning to end.
  • Ability to create thought leadership in various formats.
  • Knowledge of single-sourcing content for reuse across formats and channels.
  • Experience distributing content across a wide variety of platforms.
  • Working knowledge of short-form content formats and best practices.
  • Experience measuring content outcomes using tools such as Google Analytics, Google Search Console, and marketing automation or CRM platforms.
  • Ability to use AI for research, process improvement, and content structuring.
  • Experience owning an editorial calendar and maintaining consistent brand voice and messaging.
  • A portfolio demonstrating written, video, and short-form content.
  • Strong organizational skills and ability to work effectively with minimal supervision in a 100% remote environment.
  • Highly analytical, with a track record of using data to improve content performance.
  • Creative and self-directed, with the ability to take a project from idea to published asset.

Nice To Haves

  • Experience creating sales enablement content such as case studies, battlecards, one-pagers, and email assets.
  • Experience creating customer marketing content such as customer stories, testimonials, and onboarding or adoption content.
  • Background in collaboration, workplace, or workforce technology.

Responsibilities

  • Use SEO and GEO research to identify content gaps and buyer needs, then build and scale content programs to address them.
  • Own the editorial calendar, brand voice, and messaging consistency across content and channels.
  • Produce video from concept to publication, including scripting, filming, and editing.
  • Create thought leadership in formats such as articles, guides, webinars, and executive bylines.
  • Create core content assets and repurpose them across formats and channels.
  • Develop short-form content for social and video platforms such as LinkedIn and YouTube Shorts.
  • Distribute and promote content across owned, earned, and paid platforms.
  • Use AI for research, process improvement, and content structuring.
  • Measure content outcomes with analytics tools and use results to refine strategy and prioritize future content.
  • Partner with Sales and Customer Success to create content that supports the buyer journey and customer retention.
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