Manager, Content Marketing
About The Position
The Manager, Content Marketing combines creative writing and content strategy to communicate the value of U.S. Travel membership and inspire engagement. The role develops targeted marketing content that supports the member journey across email, web, newsletters, social media and other channels. Messages and calls to action are tailored to audience interests, membership levels and engagement history. The manager turns U.S. Travel advocacy, research, benefits and opportunities into compelling content that helps members understand the value of membership and make the most of it. The position is based in Washington, DC. Staff work in the office Tuesdays, Wednesdays and Thursdays, with the option to work remotely on Mondays and Fridays. Moderate travel of up to 2–3 times per month is required. The salary range is $85,000–$95,000, with bonus potential.
Requirements
- Bachelor’s degree in marketing, communications, journalism or a related field.
- Minimum 3–5 years of experience in content or digital marketing, with an emphasis on creative marketing writing and content strategy across channels.
- Excellent marketing writing and storytelling skills, with the ability to tailor messages to specific audiences and motivate action.
- Proven success in content marketing, including targeted email and social media communications that drive engagement and conversion.
- Strong project management skills and ability to manage competing priorities and meet deadlines.
- Comfort using audience data and performance results to improve segmentation, content and outcomes.
- Familiarity with CMS, social scheduling and monitoring tools.
- Experience managing content and distribution across multiple owned, shared and paid channels.
- Collaborative problem-solving skills and ability to thrive in a fast-paced, mission-driven environment.
Nice To Haves
- Experience creating content for advocacy, membership or B2B organizations.
Responsibilities
- Write and edit emails, newsletters, website and social media content, and other marketing communications that clearly convey the value of U.S. Travel membership.
- Segment audiences and tailor content to member interests, membership levels, engagement history and stages of the member journey.
- Develop fresh story angles, formats and ways to present information that capture attention and encourage action.
- Develop and maintain a marketing content calendar focused on member outreach and engagement, coordinating topics, timing and channels with the association-wide editorial calendar.
- Partner with Membership and other teams to identify audience needs, gather input and connect content to relevant member benefits and opportunities.
- Adapt research, advocacy updates, event content and member stories into targeted marketing content for different audiences and channels.
- Use audience data and performance results, including clicks, registrations, inquiries and conversions, to refine content, targeting and calls to action.
- Manage assigned content from initial idea through review, approval and delivery, ensuring accuracy and alignment with brand and editorial standards.
Benefits
- Comprehensive healthcare package with fertility coverage.
- Generous paid leave, including family leave.
- Routine staff functions and opportunities for social connection.
- Transportation and cell phone benefits.
- Wellness initiatives and an Employee Assistance Plan (EAP).
- Education and professional development assistance.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
