Content Marketing Manager

Topline Pro • New York, NY

2d • $120,000 - $140,000

About The Position

Topline Pro is seeking a strategic, creative Content Marketing Manager to build content that strengthens community, earns trust, drives discovery, and turns its audience into loyal advocates. The role owns content strategy end to end, including the content engine supporting the company’s external presence and cross-functional teams, brand campaigns, the content library, and the growth of a community of home service professionals. It also manages the Content Marketing Coordinator and combines strategic leadership with hands-on execution.

The manager will create and distribute content across the website, email, social media, YouTube, and community channels. They will develop content in a variety of formats, lead thought leadership and brand campaigns, build relationships with professional advocates and industry experts, and work with Performance Marketing on paid-ad content. The role includes using SEO/GEO/AEO distribution practices, tracking performance, and iterating on content based on results.

Topline Pro describes itself as an AI-powered platform for service businesses that helps local professionals acquire direct business. The company has more than 120 employees and serves thousands of local service businesses. It is YC-backed and plans to expand further in 2026.

Requirements

• 4–5 years of experience in content marketing, brand storytelling, or editorial, with a portfolio demonstrating range and craft.
• Experience managing and developing at least one direct report, including setting priorities and providing clear creative direction.
• Demonstrated ability to develop content strategy and build plans and supporting systems from scratch.
• Experience leading integrated brand campaigns from concept through launch.
• Experience building or scaling a brand community, such as online groups, newsletters, ambassador or advocate programs, or live or virtual events.
• A track record developing thought leadership content, such as executive ghostwriting, contributed articles, podcast or speaking program management, or LinkedIn brand building.
• Strong writing and editing skills across short-form social, long-form guides, video scripts, and email sequences.
• Curiosity about and empathy for small business owners, with the ability to understand their world and communicate in their language.
• Ability to use data to guide decisions, track performance, form hypotheses, and adjust accordingly.
• Experience with SEO fundamentals and content distribution, plus familiarity with GEO/AEO.
• Familiarity with tools such as HubSpot, WordPress, or similar CMS, marketing automation, and digital asset management platforms.
• Collaborative approach and ability to work across brand, product, sales, and design.

Responsibilities

• Own content strategy and the editorial calendar across the website, email, social media, YouTube, and community channels.
• Build a repeatable content engine for the company’s external presence and cross-functional needs, including sales collateral, product marketing, and enablement.
• Manage the Content Marketing Coordinator by setting direction and providing creative guidance.
• Own the content library and digital asset management (DAM) system so teams can find and use assets.
• Lead brand campaigns, including seasonal campaigns and announcements, from concept through launch.
• Create content that speaks authentically to home service professionals and reflects the Topline Pro brand.
• Produce content in formats including case studies, how-to guides, video scripts, testimonials, social content, and long-form materials.
• Interview service professionals and turn their stories into content that builds trust and supports organic growth.
• Use content to grow an engaged professional community through forums, Facebook groups, newsletters, and events.
• Develop a thought leadership program for Topline Pro and internal leaders through articles, podcasts, speaking, and LinkedIn.
• Build relationships with professional advocates and industry experts who can amplify the brand.
• Partner with Performance Marketing to create content for paid advertising.
• Develop and own a repeatable content-distribution playbook that drives sales through SEO/GEO/AEO.
• Act as a player-coach, setting direction while also executing content when needed.
• Track content performance, test approaches, and scale what resonates.

Benefits

• $120,000–$140,000 base salary range plus equity.
• Full medical, dental, and vision health coverage.
• Computer and workspace enhancements.
• 401(k) plan (non-matching).
• Unlimited vacation, nine company holidays including Election Day, and one personal volunteer day per year.
• Company-paid Wellhub fitness and wellness membership.
• Dinner covered with Uber Eats and a stocked kitchen.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed