Content Marketing Manager

BigTime Software • Chicago, IL

3d • Hybrid

About The Position

BigTime Software is seeking a Content Marketing Manager to lead and evolve its content marketing strategy across formats and channels. Reporting to the Vice President, Marketing, this role supports pipeline growth, organic visibility, and sales success through strategic, persona-driven content and AI-powered insights.

The Content Marketing Manager will develop and execute a scalable, full-funnel content strategy aligned with go-to-market priorities and business goals. The role owns the editorial calendar and content planning process, collaborates with cross-functional teams, creates thought leadership content with internal subject matter experts, and optimizes content for search and discoverability. It also analyzes performance and uses data, experimentation, and AI tools to improve content workflows, personalization, messaging, and distribution.

BigTime Software provides an AI-powered professional services platform used by more than 2,700 firms worldwide. The company is headquartered in Chicago and has offices in Chicago, Phoenix, and Poland. This is a hybrid role with an expectation to work onsite approximately three days per week.

Requirements

• At least 5 years of content marketing experience at a B2B SaaS organization.
• At least 2 years managing SEO principles and optimization strategies or iterations.
• At least 1 year owning AI tools for content creation and marketing analytics.
• Exceptional writing and editing skills, including the ability to simplify complex concepts.
• Proven ability to manage multiple content projects and stakeholders in a fast-paced environment.
• Strategic thinking, with a bias for execution and experimentation.
• Interest in a hybrid role that requires onsite work approximately three days per week.
• Applicants must be authorized to work in the United States.

Nice To Haves

• Experience supporting multiple product lines at a B2B SaaS organization.
• Experience supporting the Professional Services industry.

Responsibilities

• Develop and execute a scalable, full-funnel content marketing strategy aligned with go-to-market priorities and business goals to support pipeline growth, accelerate the buyer journey, and address customer needs.
• Own the editorial calendar and content planning process for product launches, campaigns, and always-on digital programs while maintaining brand voice, tone, and messaging consistency.
• Collaborate with Product Marketing, Demand Generation, Sales, and Customer Success to align content with buyer personas, product positioning, and distribution strategies.
• Repurpose and amplify high-performing content into formats such as webinars, short-form videos, blog posts, and carousel assets across owned and paid channels.
• Create thought leadership content with internal subject matter experts, translating complex ideas into clear and engaging narratives.
• Optimize content for search and discoverability using SEO best practices, keyword targeting, and technical enhancements.
• Track and analyze traffic, engagement, conversion rates, and influenced pipeline to assess effectiveness and identify improvement opportunities.
• Use data-driven insights and A/B testing to refine content strategy, messaging, and formats.
• Leverage AI content creation tools to streamline workflows, improve efficiency, and maintain quality at scale.
• Explore and implement generative AI applications for audience segmentation, personalized calls to action, content personalization, and micro-targeted messaging.
• Use AI-driven data and insights to optimize messaging, tone, and distribution through testing and performance analysis.
• Monitor content marketing and AI trends and adapt strategies to emerging technologies, digital consumption shifts, and audience behavior.

Benefits

• Competitive salary and bonus.
• Company pays 100% of benefits, including medical, dental, vision, disability, and life insurance.
• 401(k) with generous company match.
• Generous time off and paid company holidays.
• Paid parental leave.
• Fresh fruit, snacks, cold brew coffee and tea, soda, and sparkling water.
• Latest AI-powered technology stack and tools.
• Onsite gym.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed