Marketing Manager Benelux

Intuitive

10d

About The Position

The Marketing Manager implements and executes marketing programs across the assigned Benelux territory to drive adoption and growth of da Vinci surgical procedures. The role focuses on strategic growth areas in General Surgery, Urology, Gynecology, and Thoracic Surgery, with potential expansion into other clinical indications. It works closely with regional sales and training teams, European marketing, sales leadership, and local market access colleagues to contribute to regional marketing strategy and execute global marketing standards locally. The position develops local market understanding, clinical and technical expertise, value propositions, marketing tools, educational programs, and evidence of clinical and economic impact. It partners with surgeon champions, proctors, clinical and capital sales teams, and relevant surgical and executive societies. The field-based role requires 50% domestic and international travel.

Requirements

University degree in a life science or business discipline.
At least 6 years of related experience with a university degree, or equivalent experience, including clinical or product marketing experience in a therapeutic medical device company.
Proven ability to position procedure and product messages effectively and develop sales support that drives adoption.
Demonstrated success building and delivering clinical education and marketing programs to drive product or procedure growth.
Experience integrating business insights into broad marketing strategies and plans.
Experience managing departmental and cross-functional projects in the medical device or related industry.
Ability to analyze data involving problems of diverse scope, evaluate identifiable factors, and exercise sound judgment in selecting methods and techniques.
Strong project management skills, including budgeting, organizing, prioritizing, and handling multiple tasks.
Ability to influence peers and build credibility with a highly educated customer base.
Excellent verbal and written communication, teamwork, and interpersonal skills across multiple constituents.
Strong knowledge of the MS Office product suite.
Fluent in English and Dutch.
Ability to travel 50% domestically and internationally.

Nice To Haves

Experience in General Surgery, Urology, Gynecology, or Thoracic Surgery.
Strong clinical, surgical, and/or operating theatre or operating room experience.
French language skills.

Responsibilities

Understand the territory’s market, including open and minimally invasive surgery rates, national outcomes, surgeon, patient and hospital segments, reimbursement levels, incumbent techniques, and key opinion leaders.
Develop and execute marketing tactics for General Surgery, Urology, Gynecology, and Thoracic Surgery, with activities, timelines, and budgets aligned with the Director Marketing Fr BNL, event organization team, European marketing, and local sales leadership.
Partner with clinical and capital sales teams on market analysis, targeting, and action planning in a competitive environment.
Build and apply technical and clinical expertise related to Intuitive’s product portfolio, operating room environments, and relevant clinical applications and approaches.
Deliver corporate clinical and capital marketing and sales tools to support procedure and sales goals, products, and system sales.
Partner with surgeon champions and key opinion leaders to develop and implement robotic clinical education programs and symposia that promote competency and utilization of da Vinci surgery.
Develop proctors based on surgical, clinical, and teaching expertise to support safe, effective, and reproducible surgical techniques and improved clinical outcomes.
Work with the Local Market Access Manager team to develop and execute cost-effectiveness and value strategies in key markets.
Collect, analyze, and share competitive data for strategic positioning and initiatives.
Validate clinical and economic data with reference case observation centers, surgeon champions, and proctors.
Develop and implement Intuitive’s presence at national conferences, including robotics symposia, postgraduate courses, live surgical broadcasts, and trade show booths.
Quantify clinical, economic, and strategic impact of key surgeons and hospitals as references.