Social & Influencer Marketing Manager, North (Benelux & Nordics)

Cricut

About The Position

Cricut is seeking an experienced Social & Influencer Marketing Manager to lead social media and influencer marketing across the Benelux and Nordic markets. The role brings Cricut’s international social and influencer strategy to life regionally, owns social media execution for North, and serves as the internal lead for influencer marketing, managing and challenging agency partners. It reports to the Director of Sales & Marketing and works closely with the international marketing team. The manager will own regional social media planning and publishing, coordinate local creators and contractors, identify content opportunities, and use performance data to improve results. They will also lead influencer campaign execution with agency partners, including briefing, creator and plan reviews, brand alignment, delivery coordination, performance analysis, and investment management. The role also identifies and executes local brand partnerships and activation opportunities. Cricut seeks someone who acts with urgency, maintains high standards, stays focused in a fast-moving environment, takes ownership, and collaborates effectively. The company describes itself as an equal opportunity employer that values individuality, equality, inclusion, and diversity.

Requirements

At least 8 years of experience in social media and influencer marketing.
Excellent communication and relationship-building skills.
Strong analytical mindset and ability to turn social and influencer performance data into actionable recommendations.
Experience managing marketing budgets and prioritising investment against business objectives.
Experience with graphic tools such as Adobe Express or Canva.
Willingness to work in a fast-paced international team.
Fluent in English and Dutch.
Genuine interest in creativity, personalisation, lifestyle, and the creator economy.

Nice To Haves

Experience in a consumer, lifestyle, technology, retail, or creative brand.
Knowledge of a Nordic language.

Responsibilities

Own the social media editorial calendar for Benelux and Nordics, translating international strategy, campaigns, and product launches into relevant regional and local plans.
Develop and execute a shared regional content approach, including content planning, copywriting, localisation, and publishing.
Source and coordinate local UGC creators and content production.
Manage and brief community manager contractors.
Identify trends, cultural moments, and content opportunities, and drive testing of formats, messaging, and creative approaches.
Analyse social media performance, optimise the content approach, and share actionable learnings and best practices across markets and the wider team.
Own influencer marketing across Benelux and the Nordics, translating Cricut’s international strategy into regional execution.
Lead and challenge influencer agency partners, holding them accountable for campaign quality, performance, and delivery.
Brief agency partners on campaign priorities, budgets, local market considerations, and business objectives.
Review and challenge campaign plans, creator recommendations and mix, rates, and expected performance; provide local market knowledge and creator suggestions where relevant.
Ensure creators and content align with Cricut’s brand, target audiences, campaign objectives, and compliance requirements.
Coordinate with internal teams so creators receive the products, materials, and information needed for campaign delivery.
Analyse and optimise influencer performance with agency partners, share cross-market learnings, and manage investment against agreed objectives and KPIs.
Identify and execute relevant local brand partnerships and activation opportunities.
Build and maintain relationships with selected local brand partners.