Specialist, Marketing - Social & Influencer

Caleres • Saint Louis, MO

8d • Onsite

About The Position

Join a dynamic footwear company as a Specialist, Marketing - Social & Influencer in St. Louis, Missouri. This role manages Naturalizer’s organic social presence across Instagram, TikTok, and emerging platforms, including content strategy, planning, creation, publishing, and community engagement. The specialist develops social-first content that reflects the brand voice, engages with cultural trends, and grows the audience.

The role also manages paid creator and influencer partnerships from sourcing and negotiation through briefing, contracts, content development, and approvals. It supports TikTok Shop growth and other social commerce initiatives, including ShopMy, affiliate programs, and creator gifting. The specialist collaborates with internal teams and external agencies on integrated campaigns, supports product gifting and sample fulfillment, manages content usage rights, and tracks performance to optimize social, influencer, and commerce results.

Requirements

• At least 3 years of hands-on experience in social media, influencer/creator marketing, or digital marketing.
• Demonstrated experience managing brand social channels, particularly Instagram and TikTok.
• Experience executing paid creator/influencer partnerships, including briefs, contracts, and content approvals.
• Strong understanding of social media trends, creator culture, platform best practices, and performance metrics.
• Strong creative instincts and writing skills, with experience developing social-first content.
• Excellent organizational, project management, and communication skills, with the ability to independently manage multiple priorities.
• Familiarity with social scheduling, analytics, and Microsoft Office tools.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Experience with TikTok Shop, ShopMy, affiliate marketing, or social commerce platforms preferred.
• Experience in fashion, footwear, lifestyle, or consumer retail marketing preferred.

Responsibilities

• Manage Naturalizer’s organic social presence across Instagram, TikTok, and emerging platforms, including content strategy, planning, creation, publishing, and community engagement.
• Develop social-first content that reflects the brand voice, responds to cultural trends, and drives audience growth.
• Manage paid creator and influencer partnerships, including sourcing, negotiation, briefing, contracts, content development, and approvals.
• Build creator relationships and identify opportunities to leverage creator content across organic social, paid media, and ecommerce.
• Support TikTok Shop growth through creator activations, promotional campaigns, platform management, and collaboration with internal teams and agency partners.
• Execute social commerce initiatives, including ShopMy, affiliate programs, and creator gifting.
• Partner with Brand Marketing, Creative, Sales, PR, and external agencies to execute integrated campaigns.
• Support product gifting, sample fulfillment, and content usage-rights management.
• Track social, influencer, and commerce performance and use results to optimize outcomes.

Benefits

• 30% associate discount across Famous Footwear and Caleres brands.
• 401(k), health benefits, and paid time off; details available through the company’s total rewards information.
• Access to earned pay before payday.
• Free, confidential 24/7 mental health support and resources through CompPsych EAP for eligible associates.
• Relaxed dress code.
• Access to an onsite gym, Starbucks, Grab and Go Market, and free parking.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level