Influencer Marketing Specialist
About The Position
The Influencer Marketing Specialist will help scale TP-Link's influencer program into a high-performing customer acquisition channel. The role identifies, recruits, negotiates with, and manages creators across YouTube, Instagram, and TikTok, building a diverse network aligned with TP-Link's brand and products. Creator partnerships support product categories including networking technology, smart home solutions, gaming, and productivity, with the goal of driving awareness, engagement, and measurable business results. The specialist manages campaign execution from creator outreach and product seeding through content launch and performance analysis. They track metrics such as views, engagement, clicks, promo code usage, and sales attribution. Working with Sales, Product Marketing, Paid Media, and Channel teams, they align influencer content with product launches and strategic initiatives and optimize creator recruitment, compensation models, and campaign performance. The position suits an organized, data-driven marketing professional with strong relationship-building and negotiation skills and an interest in creator partnerships and consumer technology.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
- At least 3 years of experience in influencer marketing or creator partnerships, ideally in technology or consumer electronics.
- Proven experience sourcing, negotiating, and contracting creators across YouTube, Instagram, and TikTok.
- Strong analytical skills and experience tracking video metrics and conversion performance, including clicks, promo codes, and sales attribution.
- Excellent negotiation, relationship management, and communication skills.
- Familiarity with FTC disclosure guidelines and standard influencer contract terms.
- Highly organized, with the ability to manage multiple campaigns and creator relationships simultaneously.
Nice To Haves
- Passion for consumer technology, networking, or smart home products.
Responsibilities
- Identify, recruit, negotiate with, and manage content creators across YouTube, Instagram, and TikTok.
- Build a robust and diverse network of influencers who align with TP-Link's brand and product portfolio.
- Manage campaigns from creator outreach and product seeding through content launch and performance analysis.
- Track campaign metrics, including views, engagement, clicks, promo code usage, and sales attribution.
- Partner with Sales, Product Marketing, Paid Media, and Channel teams to align influencer content with product launches and strategic initiatives.
- Continuously optimize creator recruitment processes, compensation models, and campaign performance.
Benefits
- Fully paid medical, dental, and vision insurance; partial coverage for dependents.
- Contributions to 401k funds.
- Over four weeks of PTO per year.
- Bi-annual pay increases.
- Health and wellness benefits, including a free gym membership.
- Quarterly team-building events.
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What This Job Offers
Job Type
Full-time
