Influencer Marketing Specialist

AdvoCare•Richardson, TX

13d

About The Position

The Influencer Marketing Specialist supports creator partnerships, influencer campaigns, and affiliate programs designed to build brand awareness, generate engaging content, and drive measurable business results. Reporting to the Influencer Marketing Manager, this hands-on role manages day-to-day creator relationships, campaign logistics, and performance tracking while collaborating with Brand, Social, Creative, Paid Media, E-commerce, and Legal. The role coordinates creator sourcing, outreach, onboarding, campaign briefs, product seeding, content approvals, schedules, deliverables, partnership support, affiliate communications, and creator commerce activities. It also tracks campaign performance and shares insights and recommendations to improve future programs.

Requirements

3–5 years of experience in influencer marketing, creator partnerships, affiliate marketing, or related digital marketing roles.
Hands-on experience managing creator outreach, campaigns, content approvals, and performance reporting.
Strong understanding of Instagram, TikTok, and creator marketing.
Highly organized and detail-oriented, with the ability to manage multiple campaigns and deadlines.
Strong communication and relationship-building skills, including the ability to work well with creators and cross-functional teams.
Proactive, creative, curious about social trends, and comfortable in a fast-paced, hands-on environment.
Analytical and results-oriented, with a willingness to test, learn, and continuously improve.

Nice To Haves

Familiarity with TikTok Shop, Amazon Creator Connections, influencer platforms, and paid creator content.
Experience with consumer brands or CPG.
Health and wellness experience.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.

Responsibilities

Identify, research, vet, and recruit influencers and creators aligned with brand audiences, campaign objectives, and product priorities.
Coordinate creator outreach, onboarding, briefs, product seeding, content approvals, posting schedules, and deliverables.
Build creator relationships and support partnership negotiations, contracts, usage rights, and disclosure requirements in collaboration with the manager and Legal.
Support influencer activations, product launches, seasonal campaigns, and creator events from planning through execution.
Support day-to-day execution of affiliate and creator commerce programs, including TikTok Shop and Amazon Creator Connections.
Coordinate creator recruitment, samples, affiliate communications, content delivery, and marketplace-specific campaign needs.
Partner with E-commerce, Paid Media, and Social to repurpose approved creator content across channels and support partnership ads.
Track campaign timelines, creator deliverables, budgets, content usage permissions, and program performance.
Maintain reporting on reach, engagement, content performance, traffic, conversions, affiliate sales, and other campaign KPIs.
Share learnings, creator insights, and recommendations to improve future campaigns and identify emerging trends and partnership opportunities.