Marketing Manager Jobs

About The Position

Requirements

• 5+ years of experience in marketing, communications, or lead generation, with a proven track record of owning campaigns tied to lead-generation or sales outcomes.
• Comfortable speaking with physicians and practice administrators.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Hands-on experience with a CRM (e.g., Salesforce, HubSpot, xRM) and email marketing platform, including list building and reporting, with the ability to improve existing systems.
• Working knowledge of digital marketing, SEO, Google Analytics, and landing pages.
• Ability to analyze campaign metrics and to think strategically and creatively.
• Excellent written and verbal communication skills, able to write persuasive, credible content.
• Outcome-oriented and comfortable being measured on pipeline and conversion, not just deliverables.
• Adaptability in a fast-paced environment, with strong organizational and multitasking capabilities.
• Proactively communicates with all stakeholders and keeps brokers informed.
• Positive, self-motivated, resourceful, and collaborative.
• A bachelor's degree in Marketing, Communications, Journalism, Business, Graphic Design, or a related field.
• Social media content creation and scheduling (LinkedIn and Instagram in particular), including short-form video.
• Basic graphic design skills (Canva, InDesign, Photoshop, or Illustrator) and familiarity with project management tools.

Responsibilities

• Plan and execute lead-generation campaigns using email, social media, direct mail, and advertising to drive qualified tenant prospects to available space.
• Build and maintain targeted prospect lists of physicians, medical groups, practice administrators, and healthcare tenant representatives, organized by submarket and specialty.
• Create content such as availability flyers, spec-suite promotions, tour pages, video walkthroughs, and multi-touch email campaigns tied to lease-up goals.
• Partner with brokers to align marketing pushes with leasing priorities and square-footage targets, and track prospect activity from first touch through tour and proposal.
• Develop a consistent content presence across LinkedIn, Instagram, and other channels to position the team and its leaders as experts in Houston healthcare real estate.
• Collaborate with brokers and creative teams on persuasive proposals, pitches, presentations, and client communications for new listing and tenant-representation assignments.
• Leverage the team's CRM, email platform, and landing pages to capture, convert, and nurture leads, ensuring data cleanliness and prompt lead routing.
• Maintain organized systems for project documentation, collateral archives, and prospect data, upholding brand standards.
• Perform or assume additional duties as assigned.