Marketing Manager

Rising Ground•New York, NY

6d•Hybrid

About The Position

Rising Ground is seeking a Marketing Manager to drive awareness, engagement, and support for the organization’s mission and services. The role plans, develops, and implements marketing and communications strategies to increase awareness of services, promote community engagement, and support fundraising. It oversees digital marketing, social media, public relations, and content creation, combining strategic planning with hands-on execution. The Marketing Manager works with program staff, fundraising, executive leadership, and the Outreach department to align marketing initiatives with organizational and program goals. The role supervises the Communications Coordinator, creates and maintains content across organizational channels, and ensures that storytelling is ethical and respects client consent, privacy, and confidentiality. The role also supports crisis communications under a defined protocol; the CEO or a designated executive, together with Legal/Compliance, approves statements and serves as spokesperson. The Manager may serve as spokesperson on designated topics in coordination with the CEO and executive leadership. This is a full-time, exempt position based at Rising Ground’s administrative office at 1333 Broadway in Midtown Manhattan. The regular schedule is Monday through Friday, 9:00 a.m. to 5:00 p.m. The role requires in-person work in New York City at least three days per week and travel to other Rising Ground sites if required. The position reports to the Chief Executive Officer.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field, or equivalent professional experience.
At least 7 years of marketing experience.
Demonstrated success developing and executing multi-channel marketing campaigns.
Strong written and verbal communication skills, with the ability to tailor messages for clients and families, funders, government agencies, referral partners, and prospective staff.
Proficiency with digital marketing tools, such as content management, email marketing, CRM, and analytics platforms, and ability to assess results.
Strong project management skills, including the ability to manage multiple tasks and deadlines and supervise others’ work.
Experience working with media and managing public relations efforts.
Demonstrated commitment to nonprofit work and Rising Ground’s mission.
Authorized to work in the United States.
Ability to work in person in New York City at least three days per week.
Ability to travel to other Rising Ground sites if required.

Nice To Haves

Familiarity with graphic design tools.
Nonprofit or human services experience.

Responsibilities

Design and implement marketing efforts aligned with organizational goals, with a focus on increasing brand awareness and engagement.
Manage marketing projects from concept through execution, including content creation, digital campaigns, and print materials.
Develop targeted campaigns for fundraising efforts, community outreach, and service programs.
Supervise the Communications Coordinator and partner on the organization’s marketing and communications efforts.
Support crisis communications under the defined protocol, with statements approved and spokesperson duties handled by the CEO or a designated executive together with Legal/Compliance.
Work with program staff, fundraising, and executive leadership to align marketing with organizational objectives and program goals.
Develop compelling and ethical stories about individuals and families served and program impact, respecting client consent, privacy, and confidentiality.
Maintain and reinforce brand guidelines and consistent visual and messaging standards across channels.
Coordinate with the Outreach department on marketing initiatives and external relations efforts.
Develop content with the Communications Coordinator for the website, social media, newsletters, and promotional materials.
Monitor website analytics and social media metrics and adjust strategies to improve online presence and outreach.
Support fundraising by promoting events, community outreach, and program initiatives, including event collateral, email campaigns, and press releases.
Cultivate local media relationships, draft press releases, and secure media coverage for key initiatives and events.
Serve as a spokesperson on designated topics in coordination with the CEO and executive leadership.
Oversee the marketing budget, use cost-effective strategies, and manage responsible spending, including external contractors.
Report impact to management and the board using standard analytics.
At a minimum, achieve goals outlined in the 2026–2029 organizational strategic plan.
Perform other related duties as assigned by the supervisor.