Digital Marketing Manager (Mssc)

Total Extended Care Services • Livonia, MI

6d • Onsite

About The Position

Michigan Sports & Spine is seeking a Digital Marketing Manager to lead marketing initiatives and develop and execute a cohesive strategy that amplifies the organization’s brand and drives patient growth. The role is based in Metro Detroit, Michigan, and is on-site with flexibility. Success includes establishing a documented marketing plan and content calendar, growing patient inquiries from digital channels, and effectively managing community and business partnerships.

Requirements

• At least 4 years of experience in digital marketing.
• Hands-on experience in social media and paid advertising.
• A proven track record of running successful advertising campaigns and managing marketing budgets.
• Strong understanding of integrated marketing strategies and analytics.
• Excellent organizational skills and ability to meet deadlines in a fast-paced environment.

Nice To Haves

• Bachelor's degree in Marketing or a related field.
• Previous experience in healthcare, sports, or a related industry.

Responsibilities

• Develop and manage annual and quarterly marketing plans to promote services and increase patient inquiries.
• Oversee Instagram, Facebook, TikTok, LinkedIn, and YouTube to engage audiences and promote offerings.
• Launch and optimize campaigns across Meta, Google, and YouTube, including retargeting and conversion tracking.
• Maintain the content calendar and ensure timely publication across all channels.
• Cultivate and manage partnerships with community organizations, sports teams, and healthcare professionals.
• Deliver monthly reports on marketing effectiveness with actionable insights.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed