Senior Manager, Retail Marketing

Pinch A Penny•Clearwater, FL

6d•Onsite

About The Position

The Senior Manager, Retail Marketing owns the end-to-end retail go-to-market process for priority products, categories, and promotions. The role translates brand, merchandising, and vendor priorities into coordinated campaigns intended to drive traffic, sales, customer loyalty, and franchisee participation. It leads campaigns from defining business objectives and customer propositions through creative development, digital and media coordination, franchisee activation, store-level execution, and performance review. The position owns the annual retail marketing calendar and go-to-market plans for seasonal campaigns, priority categories, product launches, and promotions. It partners with merchandising and vendors on joint marketing opportunities, develops product stories and campaign briefs, and translates the company’s brand positioning into customer experiences across retail, pool service, and repair. The role leads national, seasonal, and local campaigns from concept through store implementation; coordinates cross-functional accountability; and equips franchisees with toolkits, local assets, and implementation guidance. It manages creative briefs, workflow, agencies, production, and brand consistency, while partnering with Digital Marketing on campaign inputs for channel and media activation. Digital Marketing owns digital channels, media, CRM, and attribution. The Senior Manager manages vendor-funded, cooperative, and local marketing programs; defines and evaluates campaign success measures; uses customer insights, market trends, field feedback, and results to improve future programs; and manages assigned budgets and expenses.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
Five or more years of retail, brand, integrated marketing, or creative-services experience.
Demonstrated experience leading integrated campaigns, promotions, and product launches from concept through execution and measurement.
Strong understanding of retail marketing, merchandising activation, franchisee or field execution, and local marketing.
Experience developing creative briefs and managing creative workflow, agencies, production resources, and multiple concurrent deadlines.
Strong written, verbal, presentation, and project-management skills.
Analytical mindset and ability to connect marketing activity to retail performance and use results to improve future programs.
Working knowledge of marketing technology, project-management tools, and digital marketing channels.

Nice To Haves

Multi-location, franchise, or service-based experience is strongly preferred.

Responsibilities

Own the annual retail marketing calendar and end-to-end go-to-market plans for seasonal campaigns, priority categories, product launches, and promotions.
Partner with merchandising and vendors to identify joint marketing opportunities and develop product stories and coordinated retail campaigns.
Create campaign briefs defining commercial objectives, target customers, offers, messages, deliverables, timing, owners, and success measures.
Translate the company’s brand positioning into customer experiences across retail, pool service, and repair.
Lead integrated national, seasonal, and local campaigns, promotions, service programs, and product launches from concept through store implementation.
Connect campaign strategy and creative concepts to the in-store customer experience, including signage, promotional materials, store-team guidance, and implementation standards.
Coordinate accountability across merchandising, creative, digital, media, operations, training, and franchise communications.
Provide franchisees with toolkits, local assets, and implementation guidance; monitor adoption, gather field feedback, and address execution gaps.
Manage creative briefs, workflow, reviews, approvals, and production, directing agencies and other resources to deliver work on time and within budget.
Maintain consistent brand identity, storytelling, tone, and messaging across stores and customer-facing channels.
Partner with Digital Marketing by providing campaign objectives, offers, audiences, messages, and assets for channel and media activation.
Manage vendor-funded, cooperative, and local marketing programs while protecting brand and customer priorities.
Coordinate shared creative needs for broader company initiatives, including franchise development, when assigned.
Define success measures and evaluate campaigns using retail sales, traffic, transactions, category performance, franchisee adoption, customer engagement, brand health, and ROI.
Use customer insights, market trends, competitive activity, field feedback, and post-campaign results to improve future programs.
Manage assigned budgets and track agency, production, and program expenses.