Senior Manager, Retail Marketing

Pinch A Penny Pool Patio Spa • Clearwater, FL

7d

About The Position

The Senior Manager, Retail Marketing owns the end-to-end retail go-to-market process for priority products, categories, and promotions. The role translates brand, merchandising, and vendor priorities into coordinated campaigns designed to drive traffic, sales, customer loyalty, and franchisee participation. It leads campaigns from business objectives and customer propositions through creative development, digital and media coordination, franchisee activation, store-level execution, and performance review.

The position owns the annual retail marketing calendar and go-to-market plans for seasonal campaigns, priority categories, product launches, and promotions. It partners with merchandising and vendors to develop joint marketing opportunities and product stories, and creates campaign briefs defining objectives, customers, offers, messages, deliverables, timing, owners, and success measures. It leads integrated national, seasonal, and local campaigns and connects strategy and creative concepts to the in-store customer experience.

The Senior Manager establishes accountability across internal teams, equips franchisees with toolkits and implementation guidance, and monitors adoption and execution. It manages creative briefs, workflows, reviews, approvals, production, agencies, and other resources while maintaining consistent brand identity and messaging. The role partners with Digital Marketing, which owns digital channels, media, CRM, and attribution; manages vendor-funded, cooperative, and local marketing programs; defines campaign success measures; evaluates results; uses insights and feedback to improve programs; and manages assigned budgets and expenses.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Five or more years of retail, brand, integrated marketing, or creative-services experience.
• Demonstrated experience leading integrated campaigns, promotions, and product launches from concept through execution and measurement.
• Strong understanding of retail marketing, merchandising activation, franchisee or field execution, and local marketing.
• Experience developing creative briefs and managing creative workflows, agencies, production resources, and multiple concurrent deadlines.
• Strong written, verbal, presentation, and project-management skills.
• Analytical mindset and ability to connect marketing activity to retail performance and use results to improve future programs.
• Working knowledge of marketing technology, project-management tools, and digital marketing channels.

Nice To Haves

• Multi-location, franchise, or service-based experience.

Responsibilities

• Own the annual retail marketing calendar and end-to-end go-to-market plans for seasonal campaigns, priority categories, product launches, and promotions.
• Partner with merchandising and key vendors to identify joint marketing opportunities and turn vendor investments into coordinated retail campaigns.
• Create campaign briefs defining commercial objectives, target customers, offers, messages, deliverables, timing, owners, and success measures.
• Translate the brand’s positioning into customer experiences that build awareness, traffic, sales, and loyalty across retail, pool service, and repair.
• Lead integrated national, seasonal, and local campaigns, promotions, service programs, and product launches from concept through store implementation.
• Connect campaign strategy and creative concepts to the in-store experience, including signage, promotional materials, store-team guidance, and implementation standards.
• Establish accountability across merchandising, creative, digital, media, operations, training, and franchise communications.
• Equip franchisees with toolkits, local assets, and implementation guidance; monitor adoption, collect field feedback, and address execution gaps.
• Manage creative briefs, workflow, reviews, approvals, and production, directing agencies and other resources to deliver quality work on time and within budget.
• Maintain consistent brand identity, storytelling, tone, and messaging across stores and customer-facing channels.
• Partner with Digital Marketing by providing campaign objectives, offers, audiences, messages, and assets for channel and media activation.
• Manage vendor-funded, cooperative, and local marketing programs while protecting brand and customer priorities.
• Coordinate shared creative needs for broader company initiatives, including franchise development, when assigned.
• Define success measures and evaluate campaigns using retail sales, traffic, transactions, category performance, franchisee adoption, customer engagement, brand health, and ROI.
• Use customer insights, market trends, competitive activity, field feedback, and post-campaign results to improve future programs.
• Manage assigned budgets and track agency, production, and program expenses.

Benefits

• Medical, dental, vision, and prescription drug coverage.
• Flexible Spending Accounts.
• Wellness Programs.
• 401(k) with company match.
• Paid Time Off, increasing with tenure.
• Eight paid holidays.
• Employer-paid life insurance and long-term disability insurance.
• Paid parental leave.
• Fully funded tuition education programs.
• Employee Stock Purchase Plan.
• Career advancement and training opportunities.
• Employee discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior