Product Marketing Manager

Salesforce•Atlanta, GA

About The Position

Salesforce is seeking a GTM Product Marketing Manager for its Data 360 portfolio. The role executes and scales go-to-market strategy, positioning Data 360 as the trusted data foundation that gives agents, applications, and AI experiences useful context. The manager turns complex data and AI technology into practical programs and content that help sellers and customers understand the product, realize value, and increase adoption and revenue. The position develops sales plays, enablement programs, training, presentations, demos, messaging, and AI-powered seller tools. It uses field feedback, usage signals, funnel metrics, and other insights to identify adoption blockers and refine programs. The role works across product, marketing, sales, pricing and packaging, operations, strategy, enablement, and Salesforce cloud teams, and maintains a working understanding of Data 360 architecture, capabilities, and roadmap. The job posting states that applications will be accepted until 01/11/2027.

Requirements

3–5+ years of experience in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles within B2B SaaS or enterprise technology.
Working understanding of data platforms such as CDP, data management, integration, or analytics, and enterprise AI and how data supports AI outcomes.
Ability to translate technical capabilities into clear business value for varied audiences.
Proven ability to partner with Core Product Marketers, Product Managers, and cross-functional stakeholders to align launches, messaging, and roadmap priorities.
Experience working with sales leadership, account executives, and sales programs to turn GTM strategy into field-ready execution.
Experience developing sales plays, enablement programs, and training materials that support adoption and measurable pipeline impact.
Strong presentation and storytelling skills, including the ability to create persuasive, executive-ready content.
Familiarity with consumption-based pricing and ability to communicate complex pricing through customer-centered value narratives.
Data-driven approach to GTM strategy, measuring program success, and refining programs using insights.
Organized project management skills and ability to manage multiple priorities and timelines.
Collaborative approach and ability to drive alignment across global and cross-functional teams.

Nice To Haves

Direct experience in a sales or quota-carrying role.
Experience supporting or marketing data, AI, automation, or agent-based products.
Hands-on experience or strong interest in prompt design and building agents or skills on Slack's agent-building platform or comparable platforms.
Comfort with AI coding and assistant tools such as Codex and Claude, current awareness of AI developments, and willingness to experiment.
Management consulting background (Big 4 or equivalent).
Ability to connect the goals of Product, Sales, Enablement, and Strategy through cross-functional collaboration.
Can-do, growth-oriented attitude, with creativity, optimism, and resilience.

Responsibilities

Serve as the Data 360 go-to-market expert across product, marketing, sales, pricing and packaging, and operations.
Translate product innovation into clear programs that support adoption and revenue growth.
Explain how Data 360 capabilities—including unified customer profiles, identity resolution, real-time activation, unstructured data and RAG, Zero Copy connectivity, and governance—support AI agents and applications.
Explain the Data 360 consumption model, pricing, value realization, and Flex Credit opportunities to sellers and customers.
Create, launch, and manage quarterly sales plays aligned with product priorities, market opportunities, and field needs; drive measurable pipeline growth.
Design and build AI-powered enablement tools, including custom Slackbot skills and agent workflows, and iterate based on field usage and feedback.
Build adoption programs and feedback loops, identify blockers, track funnel and usage metrics, and turn insights into targeted enablement.
Coordinate with Corporate Strategy, Core Product Marketing, Product Management, Product Enablement, Sales Program Management, Strategic Events, and cross-cloud GTM teams.
Maintain a working understanding of Data 360 architecture, capabilities, and roadmap to inform enablement and messaging.
Build and deliver training materials, FAQs, talk tracks, demo guides, and presentations for technical and non-technical sellers.
Partner with global go-to-market and distribution leaders to drive field readiness and pipeline acceleration.
Develop and maintain repeatable GTM assets, including sales plays, messaging frameworks, competitor-focused content, and demo libraries, aligned with launch and campaign rhythms.
Represent Data 360 as a subject matter expert across Salesforce clouds and support unified value messaging and solution positioning.
Manage changing priorities and ambiguity while maintaining clear, precise, and effective execution.