Manager of Integrated Marketing

Space Center Houston•Houston, TX

6d•$110,000 - $120,000

About The Position

Space Center Houston is a space exploration learning destination and the Official Visitor Center of NASA Johnson Space Center, operated by the nonprofit Manned Space Flight Education Foundation and affiliated with the Smithsonian. The Manager of Integrated Marketing reports directly to the Chief Marketing & Communications Officer and leads integrated marketing strategy and planning within approved enterprise priorities and budgets. The role translates organizational objectives into coordinated campaigns, clear briefs and measurable outcomes that support the organization's mission, revenue goals and audience engagement. The manager supervises three Marketing Specialists responsible for assigned verticals and channel stewardship. The position coordinates campaign planning and delivery with Creative, Communications, Website / UX, Audience & Evaluation, and other organizational teams, while managing agency support, media investment, campaign measurement and optimization. The role also establishes planning processes and performance reporting, develops staff, and helps resolve priorities and resource conflicts across teams.

Requirements

Bachelor's degree in marketing, digital marketing, business, communications or a related field.
At least five years of professional marketing experience, including at least two years in a supervisory role.
Demonstrated expertise in integrated marketing planning, campaign strategy, paid media, audience activation, lifecycle marketing and performance optimization.
Working knowledge of website content, SEO, paid search, user journeys, accessibility and conversion optimization, with the ability to brief and collaborate with Website / UX specialists and technical partners.
Experience with marketing platforms and analytics tools such as Google Ads, Meta advertising, Google Analytics, Google Tag Manager, Salesforce Marketing Cloud, Mailchimp or comparable platforms.
Strong analytical capability and experience translating campaign and audience data into decisions, optimization actions and investment recommendations.
Ability to manage assigned budgets, agencies and vendors and deliver complex initiatives on time against measurable goals.
Strong collaboration and influencing skills, including the ability to lead through ambiguity, resolve cross-functional friction and maintain momentum without formal authority over all contributors.
Strong written and verbal communication skills, including the ability to develop clear briefs, recommendations, presentations and performance narratives for leadership and cross-functional partners.
High level of professionalism, energy and judgment, with strong attention to detail and a solutions-oriented approach.
Ability to work occasional evenings and weekends based on business needs.

Nice To Haves

Experience in cultural institutions, museums, science centers or attractions.
Experience with A/B testing, marketing automation and project management tools.
Bilingual Spanish proficiency.

Responsibilities

Translate enterprise and business priorities into integrated annual and quarterly marketing plans, campaign calendars and actionable workbacks.
Develop campaign briefs defining objectives, audiences, value propositions, desired actions, channel roles, dependencies, budgets and success measures.
Lead day-to-day campaign planning and coordination across Marketing Specialists and agencies; secure commitments from Creative, Communications and Website / UX through their functional leaders.
Plan marketing across priority verticals and identify crossover opportunities while respecting business-owner accountability for programs, sales, fundraising and sponsorship relationships.
Identify timing and resource conflicts, resolve them with functional leaders, and escalate material tradeoffs to the Chief Marketing & Communications Officer with options and recommendations.
Develop and manage integrated campaigns across paid, owned and shared channels, coordinating earned-media contributions with Brand & Communications.
Develop channel mixes, investment recommendations and campaign sequencing for revenue and mission priorities, including exhibits, experiences, events, education programs and membership.
Manage media planning and buying across traditional and digital channels, including outdoor advertising, radio, television, paid search, paid social and display.
Partner with cross-functional teams and leadership on value propositions, offers, calls to action and conversion strategy while respecting business-strategy and enterprise-brand ownership.
Manage assigned media and marketing agency work to agreed scopes, budgets and performance expectations; recommend significant changes to the Chief Marketing & Communications Officer.
Set priorities for audience acquisition, email marketing, CRM activation and lifecycle campaigns; guide specialist execution and optimization.
Apply audience segments and insights from Audience & Evaluation to targeting, journeys, channel choices and personalization.
Set priorities for owned social, paid creator activity and marketing content activation in alignment with approved brand direction and institutional messaging.
Maintain the integrated marketing editorial and campaign calendar, with specialist channel stewardship and agreed contributions from Creative and Communications.
Connect campaigns across awareness, engagement, experience and advocacy rather than optimizing isolated channels.
Define campaign website requirements, including audiences, offers, calls to action, landing pages, tracking and target dates, in partnership with the Website / UX Specialist.
Use campaign analytics and audience feedback to recommend tests and improvements, validate agreed requirements before launch and measure results after implementation.
Coordinate accurate marketing content and third-party listings with Brand & Communications according to established content ownership and publishing standards.
Recommend website and digital improvements based on audience needs and marketing results for consideration in the Director's prioritized Website / UX roadmap.
Maintain an integrated marketing performance dashboard aligned with agreed KPIs and the evaluation approach established with Audience & Evaluation.
Track campaign and channel performance and turn findings into recommendations for spend, creative, audience, timing and channel mix.
Partner with Audience & Evaluation and Finance on attribution, verification and testing approaches to improve confidence in marketing investment decisions.
Coordinate A/B, creative and audience testing with responsible functional teams and apply findings to campaigns and channels.
Report campaign results and recommend changes to future investment and prioritization.
Set weekly priorities and responsibilities for three Marketing Specialists across Brand & Visitor Center, Education, and Membership & Development, alongside their channel stewardship assignments.
Supervise, coach and develop Marketing Specialists, establish performance expectations, delegate execution and resolve competing demands without requiring manager approval for every decision.
Partner with Brand & Communications, Audience & Evaluation, Business Enterprises, Development and Membership, Education, Experience Design and other stakeholder teams to deliver integrated outcomes.
Communicate priorities, timelines, tradeoffs and changes proactively and address disagreements directly and professionally.
Maintain a campaign brief, calendar and documented planning, approval, publishing and measurement process; agree on Creative, Communications and Website / UX deliverables with the Director, Brand & Communications.
Resolve routine campaign decisions within agreed authority and resource commitments.
Stay informed about marketing, audience growth, digital and technology practices to guide innovation and long-term competitiveness.
Perform other duties and special projects as assigned.