Senior Manager of Integrated Marketing

Samsung Electronics • Plano, TX

4d

About The Position

The Senior Manager, Integrated Marketing develops and leads integrated marketing strategies and campaigns that turn business objectives, consumer insights, product priorities, and commercial moments into connected experiences across the consumer journey. The role connects Product Management, Brand, Creative, Media, Social/Influencer, Digital, CRM, PR, Channel Marketing, and other teams to create cohesive, insight-driven plans with measurable business impact.

The role leads high-priority campaigns from strategic brief through execution, optimization, and evaluation. It establishes campaign objectives, drives cross-functional alignment, and ensures consistent brand and product storytelling across consumer touchpoints. The position requires balancing strategic thinking with hands-on execution, influencing without direct authority, and creating clarity and momentum across complex stakeholder groups.

The role also leads integrated campaign reporting and executive-ready recaps, turns data into recommendations, and partners with Analytics and Media teams to assess campaign effectiveness and return on investment. Samsung Electronics America is the U.S. Sales and Marketing subsidiary of Samsung Electronics Co., Ltd.

Requirements

• At least 8 years of experience in integrated marketing, consumer marketing, brand marketing, campaign strategy, go-to-market planning, or a related discipline.
• Demonstrated experience leading complex, multichannel integrated marketing campaigns from strategy through execution and measurement.
• Ability to translate business objectives and consumer insights into actionable marketing strategies.
• Strong strategic planning, campaign development, and project leadership skills.
• Experience working across paid, owned, and earned channels, including media, digital, social/influencer, CRM, PR, shopper/retail, and creative.
• Demonstrated ability to lead cross-functional teams and influence senior stakeholders without direct authority.
• Ability to use data, research, and analytics to inform marketing decisions and optimize performance.
• Excellent communication, storytelling, and executive presentation skills.
• Exceptional PowerPoint and presentation development skills, with strong proficiency in Excel and other Microsoft Office applications.
• Strong organizational skills and ability to manage multiple priorities, stakeholders, and deadlines in a fast-paced environment.
• Comfort operating in ambiguity and creating structure where processes are not yet established.
• Bachelor's degree required.

Nice To Haves

• MBA or advanced degree preferred.

Responsibilities

• Lead integrated marketing strategies connecting business objectives, consumer insights, product priorities, brand strategy, and commercial opportunities.
• Translate product launches, seasonal priorities, and commercial moments into cohesive full-funnel marketing plans.
• Develop campaign objectives, audience strategies, positioning, messaging frameworks, and channel roles.
• Find opportunities to connect marketing channels and capabilities that have traditionally operated separately.
• Partner with Product Management and Consumer Insights to turn product and consumer insights into marketing strategies.
• Serve as a strategic thought partner to senior marketing leaders and cross-functional stakeholders.
• Own high-priority integrated campaigns from strategic brief through launch, optimization, and post-campaign evaluation.
• Create integrated marketing briefs defining the business challenge, target audience, consumer insight, proposition, messaging, creative and channel strategies, and desired outcomes.
• Connect campaigns across paid, owned, earned, retail, channel, social, digital, CRM, experiential, and other relevant consumer touchpoints.
• Establish campaign architecture and channel roles to create a unified consumer experience.
• Challenge teams and agency partners to develop innovative, culturally relevant, consumer-first ideas.
• Maintain strategic and creative consistency while adapting campaigns for channels, audiences, and customer journeys.
• Coordinate Product Management, Creative, Media, Social/Influencer, Digital, CRM, PR, Channel Marketing, and other stakeholders.
• Establish roles, responsibilities, decision rights, timelines, and ways of working for integrated campaign teams.
• Build alignment among senior leadership, functional teams, agencies, and global and local stakeholders.
• Influence without direct authority and proactively resolve competing priorities, gaps, and dependencies.
• Create structure and clarity for complex initiatives involving multiple stakeholders and workstreams.
• Lead executive reviews and present strategic recommendations, campaign plans, and performance results to senior leadership.
• Lead integrated campaign reporting and prepare executive-ready recaps.
• Translate data into actionable insights and recommendations.
• Identify opportunities to optimize campaigns across the consumer journey.
• Establish a test-and-learn approach to improve marketing effectiveness.
• Partner with Analytics and Media teams to evaluate campaign performance, effectiveness, and return on investment.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k)
• Employee Purchase Program
• Tuition Assistance after 12 months
• Paid Time Off
• Student Loan Program after 12 months
• Wellness Incentives
• MBO bonus compensation for regular full-time employees, based on company, division, and individual performance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior