Head of Integrated Marketing

Empower • Overland Park, KS

5d • $187,000 - $271,150

About The Position

The Head of Integrated Marketing leads Empower's enterprise brand and integrated marketing strategy to strengthen brand recognition, relevance, differentiation, and trust. The role defines and evolves brand positioning, value proposition, and architecture while ensuring a consistent brand experience across customer and market touchpoints. In partnership with executive leadership and cross-functional teams, this leader translates business strategy into integrated marketing initiatives that strengthen brand equity, support customer acquisition and retention, and contribute to sustainable business growth.

The role leads enterprise brand strategy, full-funnel marketing, brand marketing, paid media, campaign planning, sponsorships, strategic partnerships, and marketing measurement. It directs investment and budget allocation, builds marketing processes and performance frameworks, and uses consumer research, analytics, and experimentation to guide decisions and optimize outcomes. The role also develops and leads high-performing marketing teams and works across the organization to improve national brand recognition, customer engagement, and commercial growth.

Requirements

• Bachelor's degree in Marketing or a related field.
• 12 or more years of brand and marketing leadership experience, including enterprise brand strategy, integrated marketing, and paid media management at scale.
• Demonstrated experience building, strengthening, or accelerating a nationally recognized consumer brand.
• Experience developing and executing full-funnel marketing strategies connecting brand awareness and consideration with customer acquisition, engagement, retention, and business growth.
• Experience managing large-scale paid media investments, integrated marketing campaigns, marketing budgets, and creative and media agency relationships.
• Expertise in brand strategy, brand positioning, brand architecture, consumer insights, competitive analysis, and brand health measurement.
• Experience developing integrated campaigns across traditional, digital, social, and experiential marketing channels.
• Knowledge of marketing measurement and economics, including media effectiveness, attribution, incrementality, customer acquisition cost, customer lifetime value, and marketing mix modeling.
• Demonstrated ability to influence executive stakeholders and collaborate across complex, cross-functional organizations.
• Experience building, developing, and leading high-performing marketing teams and senior leaders.
• Experience using marketing analytics, consumer research, media measurement, and campaign performance reporting platforms to inform strategic investment decisions.
• Experience managing enterprise-level marketing budgets and external agency partnerships with accountability for investment performance.
• Must be authorized to work for any employer in the United States; employment visa sponsorship or transfer is not available.

Nice To Haves

• Master's degree in Marketing, Business Administration (MBA), or a related field.
• Experience leading brand transformation, repositioning, or enterprise brand architecture initiatives.
• Experience developing integrated marketing strategies within financial services, retirement services, wealth management, or another regulated consumer industry.
• Experience leading nationally recognized sponsorships, sports and entertainment partnerships, or large-scale experiential brand activations.
• Experience implementing advanced marketing measurement approaches, including marketing mix modeling, incrementality testing, and cross-channel effectiveness analysis.

Responsibilities

• Own and evolve enterprise brand strategy, positioning, value proposition, and brand architecture in partnership with executive leadership.
• Translate business priorities into integrated marketing strategies for brand communications, product experiences, partnerships, customer interactions, and go-to-market initiatives.
• Use consumer research, competitive intelligence, cultural insights, and brand analytics to strengthen brand differentiation, relevance, and customer engagement.
• Lead full-funnel marketing strategy, brand marketing, paid media, and campaigns across awareness, consideration, acquisition, engagement, and retention.
• Direct brand and paid media investment strategy, budget allocation, and channel planning to optimize marketing effectiveness and business outcomes.
• Establish strategic direction for integrated campaigns across television, digital advertising, social media, experiential marketing, and emerging channels.
• Partner with Creative and manage external creative and media agency relationships to deliver differentiated, consistent brand experiences.
• Establish integrated marketing processes for strategic planning, campaign briefing, prioritization, execution, measurement, and continuous optimization.
• Ensure brand consistency across paid, owned, and earned media; digital experiences; product; advisor; workplace; partnership; and customer touchpoints.
• Develop and maintain enterprise brand guidelines, brand systems, marketing assets, and tools that support consistent execution across business functions.
• Lead sponsorship and strategic partnership strategy, including sports, entertainment, talent, and experiential activations.
• Establish performance criteria and measurement frameworks for sponsorships, partnerships, and brand investments.
• Define brand health metrics and performance indicators, including awareness, consideration, preference, differentiation, engagement, and brand equity.
• Collaborate with Analytics and Finance to evaluate marketing effectiveness using attribution, incrementality, marketing mix measurement, customer acquisition cost, and customer lifetime value.
• Apply experimentation, consumer research, campaign testing, and performance insights to improve marketing effectiveness and investment decisions.
• Build, develop, and lead high-performing marketing teams and leaders, fostering accountability, collaboration, and continuous improvement.
• Partner across Creative, Brand Communications, Workplace Marketing, Media, Product, Sales, Customer Experience, Analytics, Finance, and executive leadership to advance enterprise marketing priorities.
• Drive measurable improvements in national brand recognition, brand differentiation, customer engagement, and commercial growth.

Benefits

• Medical, dental, vision, and life insurance.
• 401(k) plan with company matching contributions up to 6%, financial advisory services, potential company discretionary contribution, and a broad investment lineup.
• Tuition reimbursement up to $5,250 per year.
• Business-casual environment with the option to wear jeans.
• Generous paid time off upon hire, including a paid time off program, ten paid company holidays, and three floating holidays each calendar year.
• 16 hours of paid volunteer time per calendar year.
• Leave programs including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA).
• Business Resource Groups open to all, supporting inclusion and collaboration.

What This Job Offers

• Job Type: Full-time
• Career Level: Director