Head of Marketing

Civic Roundtable•Boston, MA

14h•Remote

About The Position

Civic Roundtable is seeking a Head of Marketing to lead its marketing function through its next stage of growth. The role sets strategy across brand, positioning, product marketing, growth, and field marketing, building on the company’s existing foundation. It leads a lean team comprising a growth marketer responsible for demand generation and field marketing, and a marketing designer, and works closely with the founders, Sales, Product, and customer-facing teams. This is a hands-on leadership position for someone who can set direction, help the team do its best work, and contribute directly where they can have the greatest impact. The Head of Marketing owns the company story and category development, turns customer and product momentum into marketing, shapes growth and field strategy, and partners with Sales on strategic accounts. The position reports directly to the CEO and serves as the senior marketing voice on the leadership team. The role can be remote, with a preference for candidates based in Boston or New York.

Requirements

8+ years of marketing experience at high-growth companies.
Experience helping build marketing at an early- or growth-stage B2B software company and scaling a marketing function as the company grows.
Exceptional brand and positioning instincts, including the ability to make complex offerings feel obvious, differentiated, and memorable.
Strong product marketing and storytelling skills, including customer and product insight, messaging, launches, campaigns, and content.
Deep understanding of building pipeline in a relationship-driven enterprise market through ABM, field marketing, events, partnerships, and demand generation.
Ability to identify what works, make it repeatable, and partner closely with Sales on growth strategy.
Hands-on approach and willingness to personally contribute to marketing execution.
Strong people leadership and collaboration skills, including setting direction for functional owners, coaching them, and partnering across Sales, Product, and customer-facing teams.
High agency, ability to bring structure to ambiguity, move quickly, and work with a lean team and imperfect information.
Actively use and experiment with AI, and be comfortable with marketing tools, AI, automation, and analytics.

Responsibilities

Own Civic Roundtable’s brand and positioning, making its complex product and emerging category into a simple, compelling story.
Translate customer stories, product launches, and proof points into campaigns, content, thought leadership, and sales materials.
Set growth strategy with the growth marketer by identifying audiences, channels, campaigns, and investments that can create qualified pipeline, and connect learnings to company and go-to-market strategy.
Develop a differentiated field strategy with the growth marketer and Sales, using conferences, roundtables, dinners, partnerships, and other in-person opportunities to build relationships and grow accounts.
Partner with Sales on strategic accounts, messaging, enablement, and campaigns that help open, close, and expand government relationships.
Build Civic Roundtable’s category and voice through thought leadership, PR, partnerships, and creative campaigns.
Lead, coach, and develop the marketing team; set priorities, enable strong work, and determine where to invest as the company scales.
Contribute hands-on to marketing work, including writing and editing copy, reviewing campaign performance, working in HubSpot, building decks, shaping events, and supporting strategic accounts.