Head of Marketing

CINC • Dallas, TX

3d

About The Position

Real Geeks is a real estate technology company offering an integrated platform that includes IDX websites, CRM, marketing automation, AI-powered tools, and lead generation solutions. The company is seeking a strategic, hands-on marketing leader to own its marketing strategy and help sharpen positioning, elevate the brand, and accelerate growth. This high-impact leadership role connects positioning and campaigns, brand awareness and demand, product innovation and customer adoption, and marketing investment with measurable business results.

The Head of Marketing will lead a team of three marketing professionals and work closely with Sales, Product, and Training to align messaging, campaigns, product launches, and customer experience. The role combines strategic direction with hands-on execution in a lean, fast-moving organization. The leader will own marketing strategy and positioning, team leadership, the marketing budget and performance measurement, organic growth and demand generation, and product marketing and launches.

Success means establishing a differentiated market position and consistent brand story; growing brand awareness and organic visibility; generating qualified inbound leads and measurable pipeline and revenue contribution; launching products and features effectively and increasing adoption; strengthening cross-functional alignment; developing a focused, accountable marketing team; and managing investments with clear ownership and measurable returns. Real Geeks offers the opportunity to shape marketing direction, build the brand, bring products to market, develop a team, and work with leaders across the business in a collaborative, entrepreneurial environment.

Requirements

• Significant experience in B2B marketing.
• Proven success developing marketing strategies, positioning products, and building brand awareness in competitive markets.
• Experience leading product marketing, go-to-market strategies, and successful product or feature launches.
• Deep understanding of organic growth, content marketing, SEO, AI search trends, and modern demand generation.
• Experience owning marketing budgets and managing investments against measurable business outcomes.
• Experience leading small, high-performing marketing teams and managing cross-functional initiatives.
• Strong understanding of the relationship between marketing, sales pipeline, customer acquisition, product adoption, and revenue.
• Excellent analytical skills and experience using data, attribution, and performance metrics to inform decisions.
• Exceptional communication, storytelling, and stakeholder management skills.
• Able to create momentum, challenge assumptions, make decisions, and move work forward.
• Able to connect marketing activities to business outcomes and improve existing processes.
• Collaborative, resourceful, and comfortable making an impact with a small team and limited resources.
• Hands-on approach, including strategy development, campaign data review, messaging refinement, and execution.
• Organized and focused, with the ability to bring structure, discipline, and accountability to execution.
• Able to empower a team with clear goals and guardrails, ownership, and accountability without micromanaging.

Nice To Haves

• Experience in real estate technology or the real estate industry is strongly preferred.
• Experience in SaaS, technology, or a subscription-based business is ideal.

Responsibilities

• Develop and own a comprehensive marketing strategy aligned with company objectives and revenue goals.
• Define and sharpen brand positioning, differentiation, value propositions, and messaging across key customer segments.
• Translate market insights, customer needs, and competitive intelligence into marketing priorities.
• Build integrated plans linking brand awareness, organic growth, demand generation, product marketing, and customer engagement.
• Establish a consistent brand narrative across marketing channels and customer touchpoints.
• Lead, coach, and develop a team of three marketing professionals, establishing priorities, ownership, and expectations.
• Build a collaborative, accountable, high-performing team and foster ownership, creativity, continuous improvement, and results.
• Establish planning and execution processes with clear objectives, owners, timelines, and measures of success.
• Prioritize initiatives, manage resources, and execute directly when needed.
• Own the marketing budget and ensure investments align with strategy and revenue objectives.
• Define marketing KPIs, dashboards, and reporting; use data to guide strategy, investments, and optimization.
• Assess performance and determine what to expand, adjust, or stop.
• Balance long-term brand building with near-term lead generation and revenue opportunities.
• Develop integrated campaigns across organic, paid, email, social, events, and other channels to support acquisition, engagement, and expansion revenue.
• Lead organic growth initiatives involving content marketing, SEO/AEO/GEO, social media, partnerships, and thought leadership.
• Provide strategic direction and oversight for demand generation, enabling the Demand Generation Manager to own channel strategy, paid media allocation, and campaign optimization within agreed budgets and goals.
• Align Marketing and Sales on sales goals and metrics, including demand-generation spend, lead volume, and conversion rates.
• Help ensure Sales has a predictable pipeline of qualified leads and partner on improving conversion throughout the lead funnel.
• Establish accountability for campaign performance, lead quality, pipeline contribution, and marketing ROI.
• Own marketing strategy for new products, features, and enhancements, translating innovation into differentiated customer value.
• Partner with Product, Sales, and Training on positioning, messaging, launch plans, and consistent internal and external communications.
• Develop integrated launch campaigns that drive awareness, interest, and adoption among prospects and customers.

Benefits

• Competitive executive compensation and benefits.
• Generous employee stock purchase plan (ESPP) through FNF.
• Opportunity to shape the company's marketing direction, brand, product launches, and team.
• Collaborative, entrepreneurial environment where initiative and results matter.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed