Head of Marketing
About The Position
Sofar Ocean is building a full-stack ocean intelligence platform that combines its sensor network with ocean and atmospheric science to provide data services and SaaS products. The Head of Marketing will own marketing end to end and work with the CEO and VP of Sales to set and execute the company’s go-to-market strategy. This is a player-coach role leading a team of five while remaining hands-on across marketing work. The role covers product marketing, account-based marketing, demand generation, and brand. The marketing leader will translate complex science, engineering, and data into a clear value story for enterprise buyers; partner with Sales on segmentation, positioning, enablement, and pipeline; and build demand and awareness for a new category while tracking funnel performance, ROI, and forecasting. The role will also establish processes to support marketing’s growth and lead, coach, and develop the team. The role is based in the Bay Area, with the ability to work at Pier 28 a few days per week. The ideal candidate is technically curious, evidence-driven, hands-on, comfortable moving quickly and taking smart risks, and able to earn the leadership team’s trust to run marketing over the long term.
Requirements
- Current or recent director-level leadership of an entire marketing function, rather than a single channel.
- Recent experience running marketing at a B2B enterprise software startup with a technical product, such as data, analytics, or infrastructure.
- Experience owning B2B marketing strategy while a business grew from roughly $5 million to more than $30 million in revenue.
- Experience in ocean or maritime technology, weather or climate, geospatial or environmental data, fleet or logistics, industrial IoT, or another physical-world intelligence sector.
- Based in the Bay Area and able to work at Pier 28 a few days per week.
- Able to pick up technical concepts quickly and work with engineers and scientists.
- Prioritizes well, makes evidence-based decisions, moves quickly, works hands-on, uses funnel data, and is comfortable taking smart risks.
Nice To Haves
- Built a go-to-market engine alongside a CEO and sales leader, from the initial narrative through a larger team.
- Experience marketing a mix of hardware, data subscriptions, and SaaS.
- Experience driving both measurable pipeline and awareness for a new category.
- Experience with HubSpot, Webflow, Shopify, and Google Analytics.
Responsibilities
- Own strategy and execution across product marketing, account-based marketing (ABM), demand generation, and brand.
- Translate complex science, engineering, and data into a clear value story for enterprise buyers.
- Partner with Sales on segmentation, positioning, enablement, and pipeline.
- Build demand and brand awareness for a new category, with visibility into funnel performance, ROI, and forecasting.
- Establish processes that allow marketing to scale with the company.
- Lead, coach, and grow a team of five.
- Work with the CEO and VP of Sales to set and execute the company’s go-to-market strategy.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
