Head of Marketing

Enavate • Tampa, FL

7h

About The Position

The Head of Marketing leads Enavate’s marketing strategy and is accountable for building market presence, generating pipeline, and supporting growth with existing clients. The role owns the marketing plan, budget, team priorities, and results, working closely with Sales and business leaders to direct efforts toward the greatest impact.

The Head of Marketing oversees demand generation, digital marketing, positioning and messaging, content and communications, marketing operations, partner marketing, and the BDR function. This leader sets direction while remaining willing to step into important work, develops the team, and ensures marketing activity supports business priorities and produces measurable outcomes.

Enavate is a Microsoft-focused business applications, cloud services, and managed services company. It helps businesses through ERP implementations, cloud migrations, and integrations. The company describes its culture as dynamic and collaborative, with offices in Tampa, Florida; Fargo, North Dakota; and Kyiv, Ukraine. It supports diversity and inclusion and emphasizes team members, innovation, results, and integrity.

Requirements

• 10+ years of B2B marketing experience in technology, cloud, software, or technology services, including substantial experience leading a marketing function or team.
• A track record of marketing programs that generated pipeline, supported bookings, and helped grow client relationships.
• Experience managing BDRs or an inbound lead qualification team, including performance goals and Sales handoffs.
• Strong skills in demand generation, positioning, and go-to-market planning, and the ability to lead specialists in digital, content, communications, operations, and partner marketing.
• Experience working closely with Sales leaders to improve lead quality and conversion.
• Ability to lead people with different skills, develop talent, and hold the team accountable.
• Comfort with budgets, marketing performance data, attribution, and campaign ROI.
• Good judgment about where to spend time and money, including confidence to decline lower-priority work.
• Clear executive communication and ability to turn data into recommendations.
• Hands-on experience using AI and automation in marketing, with an understanding of SEO and AEO.

Nice To Haves

• Experience in the Microsoft partner ecosystem is strongly preferred.

Responsibilities

• Build and manage the annual marketing strategy, plan, and budget around Enavate’s growth goals.
• Define Enavate’s market differentiation and develop clear messaging about its Microsoft expertise, services, and industry knowledge.
• Be accountable for Marketing’s contribution to pipeline and bookings, with clear goals and reliable reporting.
• Lead and develop the Marketing team, set priorities, address performance issues, and stay involved in important work.
• Oversee the BDR function, including inbound lead response, qualification, follow-up, and conversion.
• Agree with Sales on funnel definitions and targets, and address gaps promptly.
• Set quarterly priorities across new business, existing-client growth, Microsoft and partner programs, and brand awareness.
• Work with Sales leadership to improve lead quality, handoffs, and follow-up.
• Develop Microsoft and technology partner relationships through joint campaigns, co-selling support, and available funding programs.
• Use campaign results, conversion data, customer feedback, and market insight to guide investment decisions.
• Run regular planning and performance reviews, adjusting plans based on results.
• Identify practical uses of AI and automation to improve research, content, campaign execution, and team productivity.
• Keep Enavate visible as buyer search behavior changes, including through SEO and AEO.
• Build strong working relationships with Sales, Delivery, Microsoft, partners, and internal subject matter experts.
• Give the executive team a clear view of results, risks, priorities, and decisions needed.
• Coach team members, clarify responsibilities, resolve competing priorities, and decide when to delegate or become directly involved.
• Ensure content, communications, thought leadership, PR, and social media support business priorities, organizing work around team strengths and capacity.
• Coordinate Demand Generation, Marketing Operations, and BDRs so leads are followed up, qualified, and moved into Sales opportunities.
• Create a team culture in which people take ownership, share effective practices, and improve what is not working.

Benefits

• Competitive health insurance
• Wellness programs
• Mental health resources
• Flexible working hours
• Remote work options where applicable
• Training programs and workshops
• Reimbursement for certifications and courses
• Unlimited paid time off, including vacation, sick leave, holidays, and personal days
• Team member recognition programs

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed