Head of Marketing

Skillz Inc•Las Vegas, NV

2d•Onsite

About The Position

The Head of Marketing will lead Skillz’s Growth and LiveOps organizations, shaping how the company attracts, engages, retains, and grows the value of players across its platform. The role spans performance marketing, organic growth, lifecycle marketing, LiveOps, and player offers and incentives. The position calls for a data-driven growth leader who understands both customer acquisition and the in-product player economy, has built and led high-performing teams, and uses customer insights and experimentation to drive sustainable growth. The Head of Marketing will work closely with Product, Analytics, Engineering, Finance, and other leaders to define and deliver Skillz’s next phase of growth. This leader is accountable for both demand generation and the in-app economy of events, offers, and messaging. They will lead performance marketing and user acquisition through the Head of Performance, organic growth (ASO/CPP), creative, LiveOps, and lifecycle CRM and reactivation. They will set measurement standards around CAC-to-stable, stable-LTV, incremental NGR, holdout results, channel instrumentation, and incentive economics. The role also represents Growth and LiveOps in planning and operating reviews, and is responsible for hiring, developing, and retaining the team and its leadership layer. The position is onsite at Skillz’s Las Vegas, Nevada headquarters, with travel required less than 10%. Skillz describes its headquarters as a collaborative office environment and strongly believes in five days per week onsite.

Requirements

12+ years of experience in growth, performance marketing, or LiveOps.
At least 5 years leading multi-team organizations, including managers reporting to the candidate.
Experience owning both paid acquisition and in-app monetization or lifecycle for a consumer product with a real-money, wallet, or transactional economy.
Experience running a LiveOps or events/offers function at scale across multiple titles or surfaces, with per-title ownership rather than one shared calendar.
Experience building or rebuilding a lifecycle/CRM function spanning email, push, and in-app messaging with holdout-based incrementality measurement.
Experience managing multi-million-dollar media budgets across networks, maintaining network-level relationships, and reallocating spend based on incrementality rather than last-click attribution.
Comfort operating in an organization undergoing restructuring, with a distributed India–US team and an analytics function that independently evaluates performance.
Ability to lead paid acquisition and in-app monetization/lifecycle together and balance customer acquisition targets with incentive budgets.
Sound judgment in incentive economics, including effective rake, bonus decay, wallet balance, net-winner exclusion, and distinguishing behavior-triggering discounts from incentives that fund habitual behavior.
Commitment to rigorous measurement, including CAC-to-stable, incremental NGR, and holdout analysis; ability to challenge results that appear positive in pre/post comparisons but show no incremental impact.
Ability to create per-surface ownership across games, markets, or products while maintaining shared operating standards.
Executive communication skills and ability to maintain productive partnerships while advocating positions that may affect peers’ results.
Ability to operate through managers and leaders rather than personally running all functions hands-on.

Nice To Haves

Experience in real-money gaming, fintech, online gambling, or mid-core free-to-play gaming with a deep in-game economy is strongly preferred.
Experience with CleverTap, Braze, Iterable, or an equivalent lifecycle platform.

Responsibilities

Own both the Growth organization and the LiveOps organization for Skillz Platform, with accountability for demand generation and the in-app economy of events, offers, and messaging.
Lead Performance Marketing / UA through the Head of Performance, Organic (ASO/CPP), and Creative; allocate spend across networks, games, and surfaces against CAC-to-stable and stable-LTV rather than CPI alone.
Own the LiveOps operating model, including per-game events, promotions, and offer slates across Solitaire Skillz, Blackout Bingo, Dominoes Gold, and Arena, with a dedicated owner per surface.
Own Lifecycle CRM and reactivation across email, push notifications, and in-app messaging as a single function, measured on holdout-audited incremental NGR per campaign, with CleverTap journey execution run out of LiveOps.
Own the incentive and offer economy, including deposit-bonusing rules, limited-time offer design, trophies, league support, and the live-event program; keep effective rake within the agreed band across cohorts.
Instrument owned channels, including CTR-level measurement, deliverability, opt-out guardrails, and campaign-to-venue routing, so cadence and creative choices are evaluated as measured trade-offs.
Partner with Product, Analytics, Engineering, CX & VIP, Brand, and FP&A; represent Growth & LiveOps in quarterly planning, MBR/QBR, and the weekly operating cadence.
Hire, develop, and retain the function, and build a leadership layer that reduces single-person execution risk.

Benefits

Medical, dental, and vision coverage for employees and dependents, described as 100% coverage.
401(k) matching.
Equity incentives.
Pre-tax benefit options.
Wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, and virtual therapy sessions.
Competitive paid time off and company holidays.
Commuter benefits.
Free breakfast, catered lunches, snacks, and access to a full-size gym with showers at the Las Vegas headquarters.
Team-bonding events.
Professional growth opportunities.