Head of Marketing
About The Position
TUSHY is hiring a Head of Marketing to lead the entire marketing organization and help grow the company’s ecommerce-first business. The role is responsible for scaling TUSHY’s established brand, expanding awareness and adoption in a low-penetration category, and turning customer education and destigmatization into growth while maintaining the brand’s joyful, mischievous identity. The position reports directly to the CEO and co-founder and oversees growth, brand, retention, social commerce, creator, and PR functions. This is a hands-on leadership role combining marketing strategy, media buying, team development, measurement, ecommerce optimization, customer retention, and product launches. The Head of Marketing owns the full-funnel strategy and budget, drives revenue and efficiency, partners closely with Creative, Product, CX, Operations, and Sales, and establishes clear KPIs and forecasts. The position is hybrid, with at least three days per week in TUSHY’s Dumbo, Brooklyn office.
Requirements
- 10+ years of marketing experience, including 4+ years leading teams at DTC or ecommerce brands.
- Ecommerce experience is required.
- Track record owning a multi-million-dollar media budget tied to a high-growth revenue target.
- Hands-on Meta and Google media buying experience, including building and structuring accounts.
- Fluency in ecommerce unit economics, including CAC, LTV, contribution margin, MER, and payback.
- Deep measurement experience, including MMM, incrementality testing, and attribution tools.
- Shopify ecosystem experience, plus experience with email/SMS and retention platforms.
- Track record scaling a low-penetration or education-heavy category with culture-shifting creative.
- Experience partnering with a creative team outside the reporting structure, using briefs, data, and trust to achieve strong work.
- Experience managing agencies and in-house teams and deciding when to use each.
- Track record of making scrappy budgets go further and taking a hands-on approach.
- Poop jokes are described as required.
Nice To Haves
- Amazon or retail experience.
- Experience with subscription or consumables businesses.
- Background with humor-forward lifestyle or wellness brands.
Responsibilities
- Own full-funnel marketing strategy and budget, including positioning, channel mix, messaging, and marketing calendar, with accountability for new-customer growth, revenue, and efficiency targets.
- Allocate media across Meta, Google, TikTok, YouTube, podcasts, CTV, Amazon, and emerging channels; personally step into accounts when needed.
- Build and maintain a trusted measurement system using marketing mix modeling (MMM), incrementality testing, and attribution.
- Lead, hire, coach, and develop a multidisciplinary marketing team and supporting agencies.
- Improve Shopify site conversion and average order value through landing pages, offers, bundles, merchandising, and conversion-rate optimization testing.
- Grow customer lifetime value through email and SMS, subscriptions, consumables, and post-purchase journeys.
- Partner with Creative on briefs and performance insights and run a rapid creative testing process.
- Oversee go-to-market planning for the innovation pipeline in partnership with Product, Creative, CX, and Operations.
- Develop culture-driving campaigns that normalize bidet use and strengthen the TUSHY brand.
- Partner with Sales to grow retail and wholesale channels while protecting direct-to-consumer and Amazon price integrity.
- Set KPIs and forecasts, report to leadership, and translate performance data into decisions.
- Champion rapid experimentation, curiosity, and continuous iteration.
Benefits
- Six medical plans to choose from, with TUSHY covering the base individual premium plan for eligible employees.
- Dental and vision coverage.
- Access to resources including One Medical, Teladoc, Talkspace, and Kindbody.
- 401(k) program with a 4% employer match after a waiting period.
- Health Savings Account and Flexible Savings Account contribution options.
- 15 days of paid time off to start, increasing to 21 days based on tenure.
- Summer Fridays with a 3 p.m. end time from Memorial Day through Labor Day.
- 10 company-paid holidays and a year-end holiday break.
- $500 annual personal development stipend.
- NYC commuter benefits.
- Annual charitable donation matching program.
- Free NYC Citi Bike.
- TUSHY products for home use, including eligible subscriptions and five TUSHY bidets per year to gift to friends and family.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
