Head of Marketing

SubjecttoClimate•Remote, REMOTE

1d•Remote

About The Position

SubjectToClimate is seeking a fractional Head of Marketing to lead how the organization reaches K-12 teachers. This player-coach role is about 20 hours per week and focuses on teacher acquisition, product adoption, email-list growth, and brand awareness. The Head of Marketing will set marketing strategy and lead a small team consisting of a Digital Marketing Manager and a Marketing Designer. The role works closely with Content and Tech teams and reports to the Chief Operating Officer. The successful candidate will learn what motivates SubjectToClimate’s teachers and use those insights to shape channel strategy. During the first 90 days, they will learn about teachers and current acquisition channels, develop and present a product marketing strategy for the AI-powered localization tool, and refresh the campaign calendar and channel strategy around teacher-reach goals, including the organization’s major Earth Month campaign. A launch campaign for the localization tool is expected within the first six months. This is an ongoing fractional contract role, not a fixed-term contract. It is remote and is not eligible for benefits. The expected start date is December 2026, or January 2027 at the latest. Compensation is listed as USD 57–USD 78 yearly, based on experience.

Requirements

Genuine connection to the organization’s mission, through climate, education, or working with children.
Experience developing email marketing strategy, including lead magnets, segmentation, and user journeys.
Product marketing experience, especially using video and social content to drive adoption and word of mouth.
A track record of making data-driven decisions, with examples of changes made based on results.
Social media strategy experience beyond basic posting and scheduling.
At least two years of experience managing and developing a team.
Strong AI literacy, including knowledge of AI’s effects on email deliverability and marketing tools.
Comfort working as a player-coach by setting strategy and doing hands-on work in a small team.

Nice To Haves

Experience with MailerLite or connecting email marketing to on-site user behavior.
Experience with GA4, Google Ads, FullStory, or similar analytics tools.
Experience running influencer or creator partnerships.
Knowledge of marketing tools and channels beyond the usual playbook.
A background in education, edtech, or product.

Responsibilities

Set the marketing strategy and campaign calendar in line with annual teacher-reach goals.
Refresh campaigns and the channel mix, introducing approaches, tools, and partners the organization has not previously tried.
Use data to decide what to keep, cut, and scale, and report results to the Chief Operating Officer and Executive Team.
Develop and launch a product marketing strategy, beginning with the AI-powered localization tool.
Turn new product features into teacher-facing messaging, demos, and launch plans that drive adoption.
Use short video and social content to help tools spread from teacher to teacher.
Grow the teacher email list through lead magnets, segmentation, user journeys, or other pathways.
Connect email marketing to teachers’ activity on the website, such as following up after they view a resource.
Monitor how AI filtering affects inbox placement and adjust email marketing accordingly.
Develop a broader social media strategy, potentially including influencer and teacher-creator partnerships.
Maintain a voice consistent with SubjectToClimate’s brand and messaging guidelines.
Manage and develop the Digital Marketing Manager and Marketing Designer by setting priorities and providing regular feedback.
Work closely with the Content and Tech teams, which own teaching resources, SEO, and site infrastructure.
Learn who SubjectToClimate’s teachers are, what motivates them, and how they currently find the organization.
Present a product marketing strategy for the AI-powered localization tool and deliver a launch campaign within the first six months.
Refresh the campaign calendar and channel strategy against teacher-reach targets, including Earth Month.