Head of Marketing

Enavate • Tampa, FL

5d

About The Position

The Head of Marketing leads Enavate’s marketing strategy and is accountable for building market presence, generating pipeline, and supporting growth with existing clients. This leader owns the marketing plan, budget, team priorities, and results, working closely with Sales and business leaders to focus efforts where they will have the greatest impact. The role combines strategic leadership with hands-on involvement in important work as needed.

The Head of Marketing oversees demand generation, digital marketing, positioning and messaging, content and communications, marketing operations, partner marketing, and the BDR function. The role develops the team, sets priorities, makes decisions, and ensures marketing activity supports business goals. It also requires collaboration across Sales, Delivery, Microsoft, partners, internal subject matter experts, and the executive team.

Enavate is a Microsoft-focused business applications, cloud services, and managed services company. It helps businesses with ERP implementations, cloud migrations, and integrations. The company describes its culture as dynamic and collaborative, guided by values of teamwork, innovation, results, and integrity, and supports diversity and inclusion.

The role offers flexible working hours and remote work options where applicable. North American new hires are onboarded in person at the Tampa office, typically for three days, depending on the role.

Requirements

• 10+ years of B2B marketing experience in technology, cloud, software, or technology services, including substantial experience leading a marketing function or team.
• Track record of marketing programs that generated pipeline, supported bookings, and helped grow client relationships.
• Experience managing BDRs or an inbound lead qualification team, including performance goals and Sales handoffs.
• Strong skills in demand generation, positioning, and go-to-market planning, with the ability to lead specialists in digital, content, communications, operations, and partner marketing.
• Experience working closely with Sales leaders to improve lead quality and conversion.
• Ability to lead people with different skills, develop talent, and hold the team accountable.
• Comfort with budgets, marketing performance data, attribution, and campaign ROI.
• Good judgment about where to spend time and money, and confidence to say no to lower-priority work.
• Clear communication with executives and ability to turn data into recommendations.
• Hands-on experience using AI and automation in marketing, with an understanding of SEO and AEO.

Nice To Haves

• Experience in the Microsoft partner ecosystem is strongly preferred.

Responsibilities

• Build and manage the annual marketing strategy, plan, and budget in alignment with Enavate’s growth goals.
• Define Enavate’s market differentiation and translate its Microsoft expertise, services, and industry knowledge into clear buyer-focused messaging.
• Be accountable for Marketing’s contribution to pipeline and bookings, with clear goals and reliable reporting.
• Lead and develop the Marketing team, set priorities, address performance issues, and stay involved in important work.
• Oversee the BDR function, including inbound lead response, qualification, follow-up, and conversion.
• Agree on funnel definitions and targets with Sales and address performance gaps quickly.
• Set quarterly priorities across new business, existing client growth, Microsoft and partner programs, and brand awareness.
• Work with Sales leadership to improve lead quality, handoffs, and follow-up.
• Develop Microsoft and technology partner relationships through joint campaigns, co-selling support, and available funding programs.
• Use campaign results, conversion data, customer feedback, and market insight to guide investment decisions.
• Run regular planning and performance reviews and adjust plans based on results.
• Find practical ways to use AI and automation to improve research, content, campaign execution, and team productivity.
• Keep Enavate visible as buyer search behavior changes, including through SEO and AEO.
• Build strong working relationships with Sales, Delivery, Microsoft, partners, and internal subject matter experts.
• Give the executive team a clear view of results, risks, priorities, and decisions needed.
• Take ownership of Marketing’s direction and results; bring recommendations, make decisions, and challenge approaches that are not delivering.
• Coach team members, clarify responsibilities, resolve competing priorities, and determine when to delegate or get directly involved.
• Ensure content, communications, thought leadership, PR, and social media support Enavate’s business priorities.
• Organize work around the strengths and capacity of the team.
• Work with Sales to agree on lead definitions, qualification standards, handoffs, and follow-up responsibilities.
• Coordinate Demand Generation, Marketing Operations, and BDRs so leads are followed up, qualified, and moved into Sales opportunities.
• Create a team culture where people take ownership, share what is working, and improve what is not.

Benefits

• Competitive health insurance
• Wellness programs
• Mental health resources
• Flexible working hours
• Remote work options where applicable
• Training programs and workshops
• Reimbursement for certifications and courses
• Unlimited paid time off covering vacation, sick leave, holidays, and personal days
• Team member recognition programs

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed