Manager of Integrated Marketing

Space Center Houston•Houston, TX

About The Position

The Manager of Integrated Marketing leads integrated marketing strategy and planning within approved enterprise priorities and budgets, translating organizational objectives into coordinated campaigns, clear briefs and measurable outcomes that support Space Center Houston’s mission, revenue goals and audience engagement. The role supervises three Marketing Specialists and coordinates campaign planning across priority verticals and channels, partnering with Brand & Communications, Audience & Evaluation, Website / UX, and other stakeholder teams. The manager develops integrated campaign strategies across paid, owned and shared channels; coordinates media planning and buying; guides audience acquisition, email, CRM and lifecycle marketing; and defines campaign website requirements. The role maintains campaign calendars and performance dashboards, uses data and testing to recommend optimization, and manages assigned budgets, agencies and vendors. It also establishes planning and measurement processes, resolves routine campaign decisions within agreed authority, and escalates material tradeoffs to the Chief Marketing & Communications Officer. The position requires a bachelor's degree in a related field, at least five years of professional marketing experience including two years in a supervisory role, and demonstrated expertise in integrated marketing, campaign strategy, paid media, audience activation, lifecycle marketing and performance optimization. The role is primarily office-based, with occasional work in active operational areas and occasional evenings or weekends based on business needs.

Requirements

Bachelor's degree in marketing, digital marketing, business, communications or a related field.
At least 5 years of professional marketing experience, including at least 2 years in a supervisory role.
Demonstrated expertise in integrated marketing planning, campaign strategy, paid media, audience activation, lifecycle marketing and performance optimization.
Working knowledge of website content, SEO, paid search, user journeys, accessibility and conversion optimization, and ability to brief and collaborate with Website / UX specialists and technical partners.
Experience with marketing platforms and analytics tools such as Google Ads, Meta advertising, Google Analytics, Google Tag Manager, Salesforce Marketing Cloud, Mailchimp or comparable platforms.
Strong analytical capability and experience translating campaign and audience data into decisions, optimization actions and investment recommendations.
Ability to manage assigned budgets, agencies and vendors and deliver complex initiatives on time and against measurable goals.
Exceptional collaboration and influencing skills, including ability to lead through ambiguity, resolve cross-functional friction and maintain momentum without formal authority over all contributors.
Strong written and verbal communication skills, including ability to develop briefs, recommendations, presentations and performance narratives for leadership and cross-functional partners.
High level of professionalism, energy and judgment, with strong attention to detail and a solutions-oriented approach.
Ability to work occasional evenings and weekends based on business needs.

Nice To Haves

Experience in cultural institutions, museums, science centers or attractions.
Experience with A/B testing, marketing automation and project management tools.
Bilingual Spanish proficiency.

Responsibilities

Translate enterprise and business priorities into integrated annual and quarterly marketing plans, campaign calendars and actionable workbacks.
Develop campaign briefs defining objectives, priority audiences, value propositions, desired actions, channel roles, dependencies, budgets and success measures.
Lead day-to-day campaign planning and coordination across Marketing Specialists and agencies; secure commitments from functional leaders for Creative, Communications and Website / UX delivery.
Plan across priority verticals, identify crossover opportunities, address timing and resource conflicts, and escalate material tradeoffs with recommendations to the Chief Marketing & Communications Officer.
Develop and manage campaign strategy across paid, owned and shared channels, coordinating earned-media contributions with Brand & Communications.
Recommend channel mix, investment and campaign sequencing across exhibits, experiences, events, education programs, membership and other priority initiatives.
Manage media planning and buying with specialist and agency support across outdoor advertising, radio, television, paid search, paid social and display.
Partner with stakeholders and leadership on value propositions, offers, calls to action and conversion strategy while respecting business and brand ownership.
Manage assigned agency work to agreed scopes, budgets and performance expectations, and recommend significant scope or investment changes.
Set priorities for audience acquisition, email marketing, CRM activation and lifecycle campaigns; guide execution and optimization.
Use audience segments and insights to shape targeting, journeys, channel choices and personalization.
Set priorities for owned social, paid creator activity and marketing content activation in alignment with approved brand direction and institutional messaging.
Maintain the integrated marketing editorial and campaign calendar and connect activity across awareness, engagement, experience and advocacy.
Define campaign website requirements, including audiences, offers, calls to action, landing pages, tracking and target dates, in partnership with the Website / UX Specialist.
Use campaign analytics and audience feedback to recommend tests and improvements, validate campaign requirements before launch, and measure results after implementation.
Coordinate accurate marketing content and third-party listings with Brand & Communications, following content ownership and publishing standards.
Recommend website and digital improvements based on audience needs and marketing results for consideration in the Director's prioritized Website / UX roadmap.
Maintain an integrated marketing performance dashboard aligned with agreed KPIs and the evaluation approach established with Audience & Evaluation.
Track and interpret campaign and channel performance, translating results into recommendations for spend, creative, audience, timing and channel mix.
Partner with Audience & Evaluation and Finance on attribution, verification and testing approaches; coordinate A/B and other creative or audience tests with responsible teams.
Report performance and make recommendations for future investment and prioritization.
Set weekly priorities and responsibilities for three Marketing Specialists across Brand & Visitor Center, Education, and Membership & Development, alongside channel stewardship assignments.
Supervise, coach and develop Marketing Specialists, setting performance expectations and delegating execution responsibilities.
Resolve competing vertical and channel demands, partner with cross-functional stakeholders, and maintain proactive communication on priorities, timelines, tradeoffs and changes.
Maintain a campaign brief, calendar, and documented planning, approval, publishing and measurement process; agree on Creative, Communications and Website / UX deliverables with the Director, Brand & Communications.
Resolve routine campaign decisions within agreed authority and resource commitments, stay informed on evolving marketing practices, and perform other duties and special projects as assigned.