GTM & Growth Marketing Manager

Vericast•San Antonio, TX

About The Position

The GTM & Growth Marketing Manager partners with marketing, product, sales, and other stakeholders to execute integrated go-to-market strategies for priority solutions, audiences, and growth initiatives. The role translates GTM strategies into actionable marketing plans spanning messaging, content, digital activation, sales enablement, campaigns, and events, and manages timelines, deliverables, dependencies, and cross-functional workstreams from strategy through execution. The manager also brings forward new ideas and emerging B2B marketing practices to improve prospect and customer engagement. Responsibilities span go-to-market execution and content creation; thought leadership and content management; digital and integrated marketing; events and experiences; and strategic marketing projects. The manager develops product positioning and value propositions, leads launches, oversees content and campaign activation across channels, supports event-related marketing, conducts market research, and partners across departments to align marketing with business objectives. The role requires a bachelor's degree in Marketing, Communications, or a related field and approximately 3–6 years of B2B marketing experience. The position is eligible for an annual bonus incentive program. Vericast offers medical, dental, and vision coverage, a 401(k) with company match, generous paid time off, life insurance, employee assistance, and pet insurance.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.
Approximately 3–6 years of B2B marketing experience.
Experience executing go-to-market programs or integrated marketing campaigns.
Strong content development, storytelling, writing, and editing capabilities.
Understanding of digital marketing channels and modern B2B buyer journeys.
Experience collaborating with product, sales, creative, digital, and/or demand-generation teams.
Strong project management skills and ability to manage a high volume of concurrent work.
Comfort working with executives and subject matter experts to develop market-facing content.
Strong written and verbal communication and presentation skills.
Experience with GTM launch and execution strategies.
Strong grasp of marketing, marketing technology, and creative brand fundamentals.
Results-oriented approach and track record of success.
Ability to balance detail and strategy, ensuring content follows brand guidelines and supports strategy.
Self-starter with strong project management skills and excellent attention to detail.
Experience with the creative development process from concept through implementation.
Experience partnering with and managing relationships among agencies and/or internal creative services teams and stakeholders.
Ability to make tradeoffs, prioritize inbound work, drive results, and deliver on time.
Strong interpersonal and relationship-building skills.
Ability to work in group and individual settings.
Excellent Microsoft Office skills, especially in Word, Excel, and PowerPoint.

Nice To Haves

B2B marketing experience in fintech, martech, SaaS, financial services, payments, banking technology, or another technology-driven industry.
Familiarity with marketing technology, CRM, marketing automation, ABM, intent data, analytics, and AI-enabled marketing tools.

Responsibilities

Develop differentiated product positioning, messaging frameworks, and value propositions for target audiences and market segments.
Translate product capabilities into client-focused business outcomes and ensure consistent messaging across campaigns, content, events, sales materials, and presentations.
Lead end-to-end go-to-market execution for new products, enhancements, and strategic initiatives.
Partner with marketing, sales, product leadership, and account teams to align launch strategies with pipeline and revenue goals.
Manage development of thought leadership, articles, executive content, customer stories, sales materials, campaign assets, web content, presentations, and event-related content.
Collaborate with subject matter experts and creative resources to turn complex topics into compelling, audience-focused stories.
Maintain content calendars and identify opportunities to repurpose content across channels and buyer-journey stages.
Develop digital-first approaches using paid, owned, earned, social, email, web, and other channels.
Partner with ABM, digital, creative, and sales teams to activate content and campaigns for priority accounts and market segments.
Use campaign and engagement data to identify opportunities to optimize marketing programs.
Support marketing execution for industry and customer events, executive programs, webinars, and other experiences.
Develop event messaging, content, promotional strategies, executive materials, presentations, and follow-up campaigns.
Partner with the Events team on pre-event and post-event activation, integrating events into broader GTM programs and revenue opportunities.
Monitor industry trends, competitor activity, client needs, and emerging market opportunities.
Lead market research, voice-of-customer work, industry-trend research, and client surveys.
Lead marketing initiatives and special projects in partnership with the Head of Marketing.
Collaborate across departments to align marketing efforts with broader business objectives.
Drive process improvements and best practices across marketing functions.