GTM & Growth Marketing Manager

Vericast•San Antonio, TX

2d•$100,000 - $120,000

About The Position

The GTM & Growth Marketing Manager partners with marketing, product, sales, and other stakeholders to execute integrated go-to-market strategies for priority solutions, audiences, and growth initiatives. The role translates GTM strategies into actionable marketing plans covering messaging, content, digital activation, sales enablement, campaigns, and events. It manages timelines, deliverables, dependencies, and cross-functional workstreams, and brings forward new ideas and emerging B2B marketing practices to improve engagement with prospects and customers. The position leads go-to-market execution and content creation, develops differentiated positioning and value propositions, and ensures consistent messaging across marketing and sales channels. It manages content development and calendars, supports digital and integrated marketing programs, and helps connect events and experiences to broader GTM programs and revenue opportunities. It also monitors industry and competitor trends, conducts market research, leads strategic marketing projects, and drives process improvements. The role requires a bachelor's degree and approximately 3–6 years of B2B marketing experience.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field.
Approximately 3–6 years of B2B marketing experience.
Experience executing go-to-market programs or integrated marketing campaigns.
Strong content development, storytelling, writing, and editing skills.
Understanding of digital marketing channels and modern B2B buyer journeys.
Experience collaborating with product, sales, creative, digital, and/or demand generation teams.
Strong project management skills and ability to manage a high volume of concurrent work.
Comfort working with executives and subject matter experts to develop market-facing content.
Experience with GTM launch and execution strategies.
Strong presentation, written, verbal, interpersonal, and relationship-building skills.
Strong grasp of marketing, marketing technology, and creative brand fundamentals.
Results-oriented, with attention to detail and the ability to align content with brand guidelines and strategy.
Self-starter with strong attention to detail and ability to make tradeoffs, manage priorities, and deliver work on time.
Experience with the creative development process from concept through implementation.
Ability to partner with and manage relationships among agencies and/or internal creative services teams and stakeholders.
Ability to work both independently and in group settings.
Excellent Microsoft Office skills, especially Word, Excel, and PowerPoint.

Nice To Haves

B2B marketing experience in fintech, martech, SaaS, financial services, payments, banking technology, or another technology-driven industry.
Familiarity with marketing technology, CRM, marketing automation, ABM, intent data, analytics, and AI-enabled marketing tools.
Curiosity about emerging marketing technology, AI, personalization, intent data, automation, and new approaches to B2B engagement.

Responsibilities

Develop differentiated product positioning, messaging frameworks, and value propositions for target audiences and market segments.
Translate product capabilities into client-focused business outcomes and maintain consistent messaging across campaigns, content, events, sales materials, and presentations.
Lead end-to-end go-to-market execution for new products, enhancements, and strategic initiatives, aligning launch strategy with pipeline and revenue goals.
Manage content development across the marketing organization, including thought leadership, articles, executive content, customer stories, sales materials, campaign assets, web content, presentations, and event content.
Partner with subject matter experts and creative resources to develop audience-focused stories from complex topics.
Maintain content calendars and identify opportunities to repurpose content across channels and buyer journey stages.
Develop digital-first approaches using paid, owned, earned, social, email, web, and other channels.
Partner with ABM, digital, creative, and sales teams to activate content and campaigns for priority accounts and market segments.
Use campaign and engagement data to identify opportunities to optimize marketing programs.
Support marketing execution for industry events, customer events, executive programs, webinars, and other experiences.
Develop event messaging, content, promotional strategies, executive materials, presentations, and follow-up campaigns.
Partner with the Events team on pre-event and post-event activation and integrate events into broader GTM programs and revenue opportunities.
Monitor industry trends, competitor activity, client needs, and emerging market opportunities.
Lead market research, voice-of-customer work, industry-trend research, and client surveys.
Lead marketing initiatives and special projects in partnership with the Head of Marketing.
Collaborate across departments to align marketing efforts with business objectives and drive process improvements and best practices.