Senior Manager, Product Marketing
About The Position
The Senior Manager, Product Marketing role focuses on Semiconductor Advanced Packaging, Heterogeneous Integration, Backend Lithography, and related technologies. The role develops and executes business and product marketing strategies to increase market penetration, strengthen product positioning, create sustainable competitive advantages, grow revenue, and expand market share. It evaluates investment opportunities for new product development aligned with market trends and customer needs, and leads competitive intelligence and market analysis, including Red Team assessments to identify risks, opportunities, and differentiation strategies. The position supports pricing strategy and effective marketing tools and programs to maintain market leadership, improve profitability, and enable successful product introductions. It partners with Engineering, Manufacturing, and Sales to define, develop, and launch new products and enhance existing offerings; translates market requirements into product and technology roadmaps; and manages products throughout their lifecycle, from concept and introduction through commercialization, maturity, and end-of-life planning. The role also collaborates with field teams and stakeholders to strengthen customer engagement and account partnerships, identify business growth opportunities, and serve as a subject matter expert on industry trends, emerging technologies, customer requirements, and competitive dynamics in the semiconductor advanced packaging ecosystem. The role is regarded as a technical expert in its field, leads projects with notable risk and complexity, solves unique and complex problems with broad business impact, and influences program direction and resource allocation. It requires communicating complex ideas and persuading others, often at senior levels, to adopt a different point of view. The position is based in Santa Clara, California, with travel approximately 20% of the time; relocation is not available.
Requirements
- In-depth and/or broad expertise in the relevant discipline, with broad knowledge of other disciplines within the function.
- Technical knowledge related to semiconductor equipment platforms for PVD, Etch, Plating, or Hybrid Bonding.
- Ability to anticipate business and regulatory issues and recommend product, process, or service improvements.
- Ability to lead complex projects and develop project execution strategies.
- Ability to solve unique, complex problems with broad business impact through conceptual and innovative thinking.
- Ability to communicate complex ideas, anticipate objections, and persuade others, often at senior levels.
Nice To Haves
- Experience or technical familiarity with wafer or wafer bonder technologies.
- Experience or technical familiarity with panel PVD or panel Etch.
- Experience or technical familiarity with semiconductor equipment platforms for PVD, Etch, Plating, or Hybrid Bonding.
- Experience or familiarity with OSAT.
Responsibilities
- Develop and execute business and product marketing strategies to drive market penetration, strengthen product positioning, grow revenue, and expand market share.
- Evaluate and recommend investment opportunities for new product development aligned with market trends and customer needs.
- Lead competitive intelligence and market analysis for targeted products and product lines, including Red Team assessments to identify risks, opportunities, and differentiation strategies.
- Support pricing strategy development to maintain market leadership, improve profitability, and enable successful product introductions through marketing tools and programs.
- Partner with Engineering, Manufacturing, and Sales to define, develop, and launch new products and enhance existing offerings.
- Translate market requirements into actionable product and technology roadmaps.
- Maintain understanding of technical and business environments to develop and execute strategies that achieve organizational objectives.
- Collaborate with field teams and key stakeholders to maximize customer engagement, strengthen account partnerships, and identify business growth and market penetration opportunities.
- Manage products throughout the product lifecycle, from concept and introduction through commercialization, maturity, and end-of-life planning.
- Serve as a subject matter expert on industry trends, emerging technologies, customer requirements, and competitive dynamics in the semiconductor advanced packaging ecosystem.
- Lead projects with notable risk and complexity and develop strategies for project execution.
- Solve unique and complex problems with broad business impact and communicate complex ideas to influence stakeholders, including senior leaders.
Benefits
- Comprehensive benefits package.
- Candidates may be eligible for participation in a bonus and stock award program, as applicable.
- Programs and support that encourage personal and professional growth and employee health and wellbeing.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
