Marketing Manager Jobs

About The Position

Requirements

• Bachelor’s degree in Business, Marketing, Data Science, Statistics, or related field.
• 8+ years of experience in marketing analytics, marketing operations, or related roles.
• Proficiency with marketing automation platforms, CRM systems, and analytics tools.
• Strong knowledge of Shopify platform, preferably Shopify Plus.
• Experience with data analysis, visualization, and reporting.
• Excellent problem-solving, project management, and organizational skills with an ability to prioritize tasks effectively.

Nice To Haves

• Solid understanding of customer behavior and market trends in the e-commerce industry a plus
• Analytic certifications from recognized institutions or platforms a plus

Responsibilities

• Consolidate marketing data from multiple sources into a unified system, ensuring all datasets are compatible and accessible for comprehensive analysis and cross-channel insights.
• Regularly audit, validate, and clean data to eliminate duplicates, correct errors, and maintain high standards of accuracy and reliability for effective decision making.
• Apply analytics to the integrated data to generate actionable insights, measure performance, and support data-driven marketing strategies.
• Develop and maintain dashboards and reports on key marketing metrics, deliver executive summaries.
• Ensure accurate measurement of marketing ROI and campaign effectiveness.
• Create dashboards and reports that visualize key metrics and performance indicators to share with stakeholders.
• Help team members understand the data by interpreting the findings and explaining the implications in a clear, accessible manner.
• Based on data analysis, provide recommendations to improve campaign performance, increase customer engagement, and optimize budget allocation.
• Collaborate with functional leaders to design and analyze A/B tests to compare different marketing strategies and determine the most effective approaches.
• Implement and manage marketing automation tools to streamline repetitive tasks to enable teams to scale growth.
• Oversee the selection, integration, and ongoing optimization of marketing technology platforms to ensure seamless data flow, improved workflow efficiency, and enhanced performance.
• Design, document, and refine marketing processes and workflows to ensure smooth project execution, reduce inefficiencies, and align team activities.
• Review, enforce, refine operational procedures to enhance efficiency.
• Centralize vendor management to ensure optimization of resources.
• Develop and maintain any needed tools, systems, and processes to collaborate with product, marketing, sales channels, to ensure regional success.
• Build and lead a high-performing regional team, fostering collaboration and innovation.
• Cultivate a culture of ownership, proactiveness, and result-driven performance.
• Manage partnerships with external vendors, agencies, and developers as needed.
• Define KPIs for the team and manage the team performance.

Benefits

• 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen