Digital Marketing Manager

Mtm•Addison, IL

About The Position

The Digital Marketing Manager supports a $40M direct-to-consumer window and door company branch serving North Texas. The position helps lead a growing marketing organization backed by a 100-year-old American manufacturing brand. The Dallas-Fort Worth branch serves as a test market for developing, refining, and scaling digital strategies across the broader company network. This is a highly visible, impactful role for a self-motivated, innovative, results-oriented, and values-driven professional who is technically adept and focused on measurable growth through digital channels. The manager leads inbound and outbound marketing and digital lead generation, partners with branch leadership and sales to align marketing with operational and revenue goals, and advances the transition toward measurable consumer demand generation and digital performance marketing. The role oversees integrated campaigns, website optimization, agencies and external partners, analytics, marketing technology and data operations, and approximately $3M in annual marketing budget allocations. It also coordinates with sales operations and vendors, reports results and recommendations to leadership, and ensures brand consistency across digital and customer-facing platforms.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
5+ years of progressive experience in digital marketing management, with emphasis on lead generation, technical marketing, and performance optimization.
Demonstrated success managing large-scale digital advertising budgets of $3M or more.
Advanced understanding of Google’s digital marketing ecosystem, including Ads, Analytics, Tag Manager, and Search Console.
Proficiency with CRM and marketing automation platforms, including experience integrating data across systems.
Intermediate proficiency in front-end development, including HTML5 and CSS, to build and iterate landing pages.
Strong analytical mindset and proven ability to turn data into actionable strategies.
Excellent communication and leadership skills, with the ability to influence across departments.

Nice To Haves

Prior agency or multi-channel B2C marketing experience.

Responsibilities

Develop and execute comprehensive inbound and outbound campaigns focused on building a digital lead generation engine.
Partner with branch leadership and the sales organization to align marketing strategies with operational goals and revenue objectives.
Lead the shift from traditional brand marketing toward measurable consumer demand generation and digital performance marketing.
Plan and manage integrated campaigns across web, SEO/SEM, email, social media, and paid digital advertising.
Oversee and optimize the company website and landing pages to improve engagement, conversion, and organic growth.
Manage external partners and agencies to ensure consistent execution, brand integrity, and performance accountability.
Use analytics and KPIs to measure campaign effectiveness and provide actionable insights to leadership.
Optimize conversion rates through testing, user experience improvements, and funnel optimization.
Own and maintain digital infrastructure and marketing technology systems, including CRM, call center lead processing, and integrations.
Manage data quality, lead attribution, and reporting across marketing and sales teams.
Support development of content and creative assets, ensuring brand consistency across channels.
Oversee approximately $3M in annual marketing budget allocations and performance reporting.
Serve as the primary liaison between marketing, sales operations, and external vendors.
Communicate results, insights, and recommendations through regular reporting and executive presentations.
Champion brand integrity and consistency across digital and customer-facing platforms.