Senior Product Marketing Manager, Downstream HAI Therapy

Mj3 Partners•Maple Grove, MN

20h•Hybrid

About The Position

The Senior Product Marketing Manager, Downstream HAI Therapy develops and executes omnichannel marketing strategies and programs to establish Hepatic Artery Infusion (HAI) Therapy as an integral capability within liver cancer programs. The role focuses on increasing physician awareness, expanding appropriate therapy utilization within existing HAI centers, and accelerating adoption across multidisciplinary care teams. It works closely with Sales, Medical Affairs, Clinical, Medical Education, Health Economics, Regulatory, Legal, marketing partners, and creative agencies to identify adoption barriers, apply customer insights, and deliver measurable business impact. The successful candidate is a commercially minded, creative, metrics-driven downstream marketer who can influence HCP behavior in complex clinical environments. The position requires developing compelling HCP campaigns, activating field teams, engaging physician audiences, supporting existing centers in expanding therapy utilization, and using data and AI-enabled tools to improve productivity and optimize results. The role is hybrid, with at least three days per week onsite at the Arbor Lakes, Minnesota office, and requires approximately 30% travel. Visa sponsorship and relocation assistance are not available.

Requirements

Bachelor’s degree required; preferred fields include marketing, business, computer science, pharmacy, mechanical engineering, biomedical engineering, or a related field.
7–10 years of marketing experience in the medical device or pharmaceutical industry.
Proven track record developing and executing customer-facing programs that drive awareness, adoption, and business growth.
Experience developing downstream marketing strategies for complex, highly clinical therapies or technologies.
Ability to create HCP-facing campaigns, programs, tools, and messaging that influence physician awareness, engagement, and adoption.
Strong understanding of engaging multidisciplinary healthcare audiences, including physicians, APPs, nurses, pharmacists, administrators, and other patient-care stakeholders.
Ability to translate customer insights, field feedback, market research, and business analytics into actionable commercial strategies.
Strong analytical and metrics-driven mindset, including experience setting KPIs, tracking performance, and optimizing programs based on results.
AI fluency and practical proficiency using AI-enabled tools to improve productivity, insight generation, campaign development, content creation, and performance analysis.
Strong project leadership skills, including the ability to manage multiple priorities, stakeholders, timelines, and deliverables in a matrixed environment.
Ability to travel approximately 30% of the time.

Nice To Haves

Experience in oncology, surgical oncology, medical oncology, interventional oncology, liver-directed therapy, infusion therapy, or another highly clinical specialty.
A combination of pharmaceutical and medical device marketing experience.
Master’s degree or MBA.
Demonstrated success developing programs that increase physician awareness, referral activity, therapy utilization, or adoption within existing accounts.
Experience marketing medical technologies to multidisciplinary HCP audiences and influencing behavior across complex care teams.
Creativity in developing HCP campaigns, field activation programs, peer-to-peer education, digital campaigns, congress strategies, or omnichannel engagement.
Experience using data, KPIs, and campaign metrics to evaluate business impact and refine commercial execution.
Demonstrated success collaborating cross-functionally and driving change within a matrix team structure.
Demonstrated success managing complex projects on highly technical or highly clinical product lines.
Ability to collaborate effectively in a dynamic environment dependent on strong customer and cross-functional relationships.
Excellent communication and interpersonal skills.

Responsibilities

Develop and execute downstream marketing strategies to increase awareness, understanding, and adoption of HAI Therapy among key HCP audiences.
Drive physician awareness programs and multichannel campaigns for medical oncologists, surgical oncologists, and other HCPs treating patients with liver-dominant metastatic colorectal cancer and cholangiocarcinoma.
Build marketing programs that help existing HAI centers expand appropriate therapy use across relevant indications and patient populations.
Develop strategies and tools to increase adoption across multidisciplinary care teams, including physicians, APPs, nurses, pharmacists, nuclear medicine, interventional radiology, administrators, and other stakeholders.
Identify practical adoption barriers at existing centers, including referral patterns, patient identification, multidisciplinary coordination, therapy confidence, workflow gaps, and education needs.
Create impactful, compliant HCP campaigns that translate clinical evidence, patient-selection concepts, and therapy value into clear messaging.
Collaborate with Marketing Activation, Digital teams, and creative agencies to develop campaign assets and sales tools.
Partner with Sales on account-level and regional growth strategies that support increased utilization, broader physician engagement, and stronger center activation.
Develop programs that help HAI champions educate and influence peers in tumor boards, referral networks, and multidisciplinary care settings.
Use customer insights, field input, market research, advisory boards, and campaign analytics to identify growth opportunities and refine commercial strategy.
Establish and track KPIs for initiatives, including awareness, engagement, referral activity, account penetration, program participation, digital engagement, sales enablement effectiveness, and therapy-utilization indicators.
Use performance data to optimize campaigns, tools, messaging, and resource allocation.
Partner with Medical Education and Medical Affairs on programs that build clinical confidence while maintaining appropriate functional boundaries and compliance requirements.
Support launch and adoption activities for tools that may improve therapy understanding, clinical workflow, or onboarding, including dosing-calculator-related commercial readiness where appropriate.
Monitor competitive activity, treatment trends, customer behavior, and market dynamics to inform commercial priorities and messaging.
Develop practical new approaches for HCP engagement, including campaign concepts, field activation models, customer journeys, and digital engagement.
Leverage AI-enabled tools to optimize workflows and productivity.
Partner with Regulatory, Legal, Medical, and Compliance teams to ensure programs and materials meet applicable standards.
Execute with urgency, independence, and accountability, engaging cross-functional partners through clear communication and strong alignment.