Senior Director, Downstream Marketing - Hugo Product Management & US Region Marketing

Medtronic•Mounds View, MN

16h•$228,000 - $342,000•Onsite

About The Position

The Senior Director, Downstream Marketing leads global product management for Medtronic’s Hugo robotic-assisted surgery system and directs the U.S. Region Marketing team responsible for Hugo. The role establishes global product strategy and lifecycle priorities, translating customer, clinical, competitive, and business insights from markets worldwide into product requirements, positioning, launch plans, and lifecycle decisions. It partners with regional marketing teams to align global product priorities and resources with regional commercial needs. In the United States, the role leads Hugo marketing execution and sales support, including product launches, congress strategy, customer engagement, market development, sales enablement, and development of sales collateral and other marketing content. It also leads and develops global product management and U.S. Region Marketing team members, manages budgets and resources, and collaborates with cross-functional partners. Global travel is approximately 40%. The role is based on a minimum of four days per week onsite.

Requirements

Bachelor’s degree and at least 15 years of relevant experience in downstream marketing, market development, or similar, including experience in the medical device space; 13+ years is accepted with a graduate degree.
At least 10 years of people, program, or project management experience.

Nice To Haves

Bachelor’s degree in Marketing, Business, R&D, or a similar field; MBA preferred.
Five or more years of Director or Senior Director-level experience.
Track record of driving results in downstream marketing roles.
Demonstrated achievement of business goals.
Ability to learn technical information and apply technical concepts.
Ability to lead and work effectively in a matrix organization.
Strong financial acumen, forecasting, and budget management.
Demonstrated experience in strategic planning.
Strong understanding of surgical robotics and product performance.
Strong analytical skills, including financial and profitability analysis, sales forecasting, and quantitative market segmentation modeling.
Highly effective verbal communication skills.
Demonstrated ability to coach and lead others.
For baccalaureate degrees earned outside the United States, a degree satisfying the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.

Responsibilities

Direct global development of Hugo market requirements, positioning, value propositions, messaging, and downstream product strategy.
Lead global Hugo product management throughout the product lifecycle, including customer and market research, competitive analysis, segmentation, portfolio and lifecycle planning, product launches, and identification of product or commercial opportunities.
Represent customer and market needs from regions worldwide in global product planning; collaborate with product development, engineering, operations, clinical, regulatory, quality, service, sales, and other partners on product plans, specifications, launch readiness, and lifecycle priorities.
Partner with regional marketing teams and the RLM market development leader to incorporate regional insights into global strategy and align launch priorities, messaging, and commercial resources with regional needs.
Direct the U.S. Region Marketing team, setting priorities, plans, and measures for Hugo marketing and market development in alignment with business objectives and relevant global strategy.
Lead U.S. Hugo launch planning and execution, coordinating cross-functional readiness, positioning and messaging, field and customer engagement, and post-launch evaluation.
Set U.S. Hugo congress strategy, including priorities, objectives, planning, cross-functional coordination, customer engagement, and outcomes assessment.
Direct U.S. customer engagement and market development initiatives to build awareness, support appropriate adoption, address unmet needs, and strengthen stakeholder relationships.
Provide strategic marketing and sales support to the U.S. sales organization, translating global product strategy into U.S. field priorities, launch resources, sales enablement, and customer-facing programs; gather field feedback and use it to inform global product plans and U.S. execution.
Oversee creation and maintenance of U.S. Hugo sales collateral and other marketing content, ensuring alignment with field needs, global strategy, approved positioning and evidence, and applicable review processes.
Partner with communications, digital, medical, clinical, regulatory, legal, market access, and other functions to develop and execute integrated, compliant U.S. marketing programs and customer engagement.
Use customer, market, competitive, and commercial performance data worldwide to identify growth opportunities and refine global product strategy; evaluate U.S. marketing and sales-support programs to improve execution.
Establish objectives and performance measures for global Hugo product management and U.S. Region Marketing and sales support; manage budgets, resources, milestones, and priorities.
Lead, coach, and develop team members and matrixed partners, setting goals and accountability and fostering inclusion, collaboration, and talent development.
Travel globally approximately 40% of the time.

Benefits

Competitive salary and flexible benefits package.
Short-term incentive through the Medtronic Incentive Plan (MIP).
Health insurance.
Dental insurance.
Vision insurance.
Health Savings Account.
Healthcare Flexible Spending Account.
Life insurance.
Long-term disability leave.
Dependent daycare spending account.
Tuition assistance or reimbursement.
Global well-being program (Simple Steps).
Incentive plans.
401(k) plan with employer contribution and match.
Short-term disability.
Paid time off.
Paid holidays.
Employee Stock Purchase Plan.
Employee Assistance Program.
Non-qualified Retirement Plan Supplement, subject to IRS earning minimums.
Capital Accumulation Plan, available to Vice Presidents and above or subject to IRS earning minimums.