Senior Director, Product Marketing

ZS • Boston, MA

5d • Hybrid

About The Position

The Senior Director, Product Marketing will shape enterprise-level market-facing strategy for ZS’s platform and product portfolio, connecting customer needs, differentiated value and commercial priorities. The role works with firm leadership, product management, sales and other partners to translate strategy into measurable outcomes across demand, conversion, adoption and expansion.

This leader will develop product marketers, establish a scalable product marketing operating model and prioritize resources across complex initiatives. The role also requires hands-on judgment in sharpening positioning, testing market assumptions, guiding critical launches and translating technical capabilities—including AI and agentic AI—into credible business value.

The position is part of ZS’s Corporate Enterprise Functions. It follows a hybrid working model that combines work from home with on-site presence at client or ZS offices for the majority of the week. Travel is required for client-facing ZSers as business and project needs dictate. The position is not eligible for visa sponsorship; applicants must be authorized to work in the United States without current or future employer sponsorship. An online application and a full set of official or unofficial transcripts are required.

Requirements

• Bachelor’s degree in marketing, business administration or a related field.
• 15+ years of relevant experience in B2B platform or SaaS product marketing, commercialization or strategic marketing, including substantial senior leadership experience and a record of driving product awareness, demand, adoption and revenue growth.
• Deep understanding of platform and SaaS business models, market dynamics and customer needs, with the ability to translate complex technical capabilities into differentiated value propositions and commercially effective go-to-market strategies.
• Strong strategic and commercial judgment, including experience shaping portfolio priorities, informing roadmap and pricing decisions, and leading complex launches in competitive markets.
• Track record of building, leading and mentoring high-performing product marketing teams, including senior talent, and creating scalable processes that improve quality, resource prioritization and team effectiveness.
• Exceptional executive communication and influencing skills, with the ability to align cross-functional stakeholders and explain complex concepts clearly to technical and non-technical audiences.
• Data-driven strategic problem-solving skills, using customer insight, win/loss evidence and performance measures to evaluate trade-offs, demonstrate business impact and improve execution.
• Fluency in AI and agentic AI concepts, including predictive analytics and generative AI assistants, and ability to translate them into credible business value, relevant customer use cases and compelling narratives.
• Creative, collaborative mindset, bias for action and curiosity; ability to bring ideas to life through content, video and storytelling, stay close to critical execution, and adapt to changing priorities and market conditions.
• Must be authorized to work in the United States without requiring employer visa sponsorship now or in the future.
• Submit an online application with a full set of official or unofficial transcripts.

Nice To Haves

• MBA preferred.
• Experience in personalization, customer engagement, content technology, or medical, legal and regulatory (MLR) review technology.
• Transferable experience and demonstrated ability to become fluent quickly in a new competitive category.

Responsibilities

• Set a cohesive portfolio product marketing strategy aligned with enterprise goals, priority markets, customer segments and growth opportunities; align platform and product narratives and turn business priorities into focused go-to-market plans.
• Build a market and customer insight agenda using customer satisfaction, buyer research, win/loss analysis, industry trends and competitive intelligence, and use findings to recommend portfolio investment, positioning and commercialization approaches.
• Partner with product management on roadmap priorities, competitive need/gap analysis, pricing and packaging, aligning customer value, product direction and go-to-market readiness.
• Develop differentiated positioning, messaging and value propositions for technical and non-technical audiences, translating AI and agentic AI capabilities into credible stories about use cases, benefits and limitations.
• Lead cross-functional launches and commercialization initiatives, aligning priorities, audience strategy, readiness and success measures with product management, sales, demand generation, partners and customer success.
• Extend go-to-market strategy across the product lifecycle to support adoption, engagement, retention and expansion, using customer feedback and performance data to improve customer value.
• Ensure scalable sales and partner enablement so direct and indirect sellers can communicate differentiated value and compete effectively.
• Guide thought leadership, case studies, demos, video and other assets that support demand generation, lead nurturing and sales conversion.
• Influence executive decisions with evidence-based perspectives on market opportunities, competitive threats and strategic trade-offs; align leaders and resolve cross-functional tensions constructively.
• Prioritize resources across the portfolio and establish repeatable planning, insight-sharing, launch and measurement practices that improve speed, quality and team effectiveness.
• Hire, develop and retain product marketing talent, including senior product marketers; set expectations, coach strategic and commercial judgment, provide hands-on direction on high-stakes work and build team autonomy.

Benefits

• Comprehensive total rewards package supporting health and well-being, financial future, time away and professional development.
• Skills-building programs and professional development opportunities.
• Multiple career progression paths and internal mobility.
• Cross-functional skills development and custom learning pathways.
• Milestone training programs aligned to career progression opportunities.
• Flexible and connected hybrid working model.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior