Director, Product Marketing & Program Management

Seeq

1d•$190,000 - $195,000•Remote

About The Position

The Director, Product Marketing and Program Management turns Seeq’s product, whole-offer, and industry strategy into market narratives, launch plans, and coordinated go-to-market programs. The role leads product marketing, positioning, messaging, launch planning, campaign program management, and asset governance to ensure strategic priorities become executable plans with consistent messaging, launch readiness, and measurable commercial impact. The Director works across Industries, Whole Offer Management, Partner Marketing, Regional Marketing, ABX / Campaign Execution, Field Enablement, GTM Operations, AI GTM Engineering, Product Management, Product Operations, Revenue, Pricing and Deal Desk, and Customer Success. The role leads and develops a team across Product Marketing and Campaign Program Management, establishes operating rhythms and planning frameworks, and contributes to organizational design and AI upskilling. Seeq is a remote-first company that provides software and services to turn industrial process data into business insight. The position requires authorization to work in the country where the employee resides; Seeq does not sponsor US F1 or H-1B work visas.

Requirements

At least 8 years of experience in B2B SaaS, industrial software, or a similarly complex go-to-market environment, with significant experience in product marketing, program management, or go-to-market leadership.
Experience in industrial verticals such as Oil & Gas, Chemicals, Pharma, Power & Utilities, Mining, Metals, and Materials, or similarly complex B2B domains.
Proven track record leading product marketing and launch initiatives from strategy through execution.
Strong experience developing positioning, messaging, audience narratives, and launch frameworks for technical or enterprise offerings.
Demonstrated ability to run cross-functional programs involving multiple stakeholders, dependencies, and deadlines.
Experience partnering across Product, Sales, Customer Success, Revenue Operations, and Marketing.
Strong people leadership skills, including experience managing and developing high-performing individual contributors and/or managers.
Strong executive communication skills, including the ability to synthesize complex topics into clear recommendations, plans, and narratives.

Nice To Haves

Experience supporting whole offers, portfolio marketing, or solution-level commercialization.
Familiarity with ABX, partner marketing, and regional marketing operating models.
Experience with AI-enabled go-to-market workflows, content systems, and launch or program management tools.
Familiarity with Seeq’s market context, including analytics, industrial applications, AI, and Decision Intelligence-related themes.

Responsibilities

Own product marketing strategy for Seeq’s portfolio, including positioning, messaging, audience narratives, and value articulation.
Translate product direction, market needs, and industry priorities into market-facing narratives connecting customer problems, offers, value, and impact.
Develop and maintain messaging frameworks, differentiated positioning, competitive narratives, and proof points for priority products, offers, and solutions.
Partner with Industries and Whole Offer Management to bring market problems, buyer needs, and use cases into product roadmap and offer narratives.
Support pricing, packaging, and offer commercialization with messaging, value stories, and launch inputs.
Lead planning and orchestration of major go-to-market programs, including launches, portfolio initiatives, campaign dependencies, and cross-functional milestones.
Own Campaign Program Management and coordinate planning across Product Marketing, Partner Marketing, Regional Marketing, ABX / Campaign Execution, Enablement, and Operations.
Maintain a source of truth for launch timelines, dependencies, decision points, readiness criteria, and stakeholder accountability.
Establish launch and program frameworks, workback plans, governance routines, and post-launch retrospectives.
Ensure major programs have clear owners, timing, and measurable outcomes from strategy through execution.
Own the development and quality of core go-to-market assets, including portfolio decks, launch narratives, solution messaging, buyer-facing stories, FAQ frameworks, and value-based content.
Ensure consistency across portfolio-, product-, and campaign-level messaging, and maintain messaging discipline across products, offers, industries, and growth motions.
Partner with Field Enablement and Revenue to translate product narratives into field materials, seller plays, and launch-ready assets.
Partner with the Senior Director, Go To Market to translate strategic priorities into a coordinated execution roadmap.
Coordinate with Partner Marketing, Regional Marketing, and ABX / Campaign Execution leaders so campaign and route-to-market plans reflect product priorities and launch timing.
Work with industry leaders to incorporate industry context, buyer priorities, and vertical proof points into product and launch strategy.
Work with Marketing Analytics and Infrastructure and AI GTM leaders to improve program visibility, workflow quality, and operating efficiency.
Align with Product Management, Sales, Customer Success, Enablement, and Partner teams on launch readiness, field adoption, partner enablement, and market feedback loops.
Lead and develop a high-performing team across Product Marketing and Campaign Program Management; set goals, operating rhythms, priorities, and development expectations.
Create a disciplined planning cadence to improve launch quality, reduce execution confusion, and increase throughput across the go-to-market system.
Work with Marketing Operations and AI GTM Engineering to execute AI-first processes that improve campaign scalability and optimization.
Coach team members on clarity, accountability, collaboration, and business impact; contribute to organizational design, talent development, and AI upskilling.
Improve product and portfolio messaging, launch predictability and readiness, cross-functional alignment, and Campaign Program Management capability.

Benefits

Competitive salary plus bonus incentives; listed base salary is $190,000–$195,000 USD.
12-week paid Seeq family leave.
Unlimited PTO.
Internet and mobile phone reimbursements.
Medical benefits.
Group term life insurance.
Short-term and long-term disability insurance pre-tax benefits.
Voluntary vision and dental coverage, including orthodontia.
Vacation bonus program.
Employee Assistance Program.
Generous home office allowance.
Pet-friendly workspace.