Marketing Manager

Marriott•Sarasota, FL

21d•$71,000 - $92,000

About The Position

The Marketing Manager promotes on-brand messaging to customers through traditional, digital, and social media channels to drive revenue and support hotel goals. The role builds direct marketing plans, targeted campaigns, and activated channels to increase consumer awareness and preference, market share, and broader portfolio and brand awareness. It showcases Food and Beverage promotions to hotel guests and local patrons, connects with regional resources, and partners with regional eCommerce and Marketing teams to integrate marketing efforts with organizational selling efforts. The position develops and executes marketing strategy across multiple outlets, supports continent strategy, and implements strategies to drive topline revenue and achieve RevPAR and share-of-wallet goals. It manages internal and external communications and the property’s digital presence while maintaining brand integrity, activates partnership and third-party marketing opportunities, and reports campaign performance to SMR leadership as requested. The role develops and executes hotel or hotel-group marketing strategies, plans, and budgets aligned with business priorities, in consultation with General Manager(s). It coordinates with Sales, Marketing and Revenue Management, Finance, Hotel Operations, Revenue Management, Food and Beverage leadership, regional teams, agencies, and other internal and external partners. The Marketing Manager also manages digital and social strategy, website and third-party content, email marketing, paid media, public relations, hotel collateral, photography, guest communications, and outlet marketing. Campaign results and digital performance are measured and communicated using relevant reporting tools. The role requires either a two-year degree in Marketing, Public Relations, Business Administration, or a related major plus four years of experience in sales, marketing, digital, or a related professional area; or a four-year bachelor's degree in Marketing, Public Relations, Business, or a related major plus two years of relevant experience. Hospitality marketing or digital advertising experience is preferred, with the preferred experience varying by education path.

Requirements

A two-year degree from an accredited university in Marketing, Public Relations, Business Administration, or a related major, plus four years of experience in sales, marketing, digital, or a related professional area; or a four-year bachelor's degree in Marketing, Public Relations, Business, or a related major, plus two years of relevant experience.
Ability to develop and execute marketing strategy, plans, and budgets aligned with hotel business priorities.
Ability to manage digital marketing, social media, paid media, website and third-party content, email marketing, and campaigns.
Ability to analyze marketing reports and campaign performance and communicate findings to stakeholders.
Ability to manage internal and external partnerships and deliverables, and to build relationships and negotiate with stakeholders.
Ability to manage marketing assets, content, photography, public relations, outlet promotions, and marketing invoices.

Nice To Haves

Hospitality marketing experience is preferred for candidates on the two-year degree and four-year experience pathway.
Digital advertising experience is preferred for candidates on the two-year degree and four-year experience pathway.
Hospitality marketing experience is preferred for candidates on the bachelor's degree and two-year experience pathway.
Digital advertising agency experience is preferred for candidates on the bachelor's degree and two-year experience pathway.

Responsibilities

Develop and execute hotel or hotel-group marketing strategy, plans, and budgets aligned with business priorities, with General Manager consultation and support.
Participate in demand-generation strategy development with Sales, Marketing and Revenue Management (SMR).
Reconcile the marketing plan monthly with accruals and forecasts in conjunction with the Director of Finance.
Partner with Hotel Operations to conceptualize and execute property-level programming and activation in accordance with brand guidelines.
Act as brand guardian and liaison, ensuring marketing reflects the brand voice and implementing continent and brand promotions and campaigns.
Partner with Revenue Management to develop and execute promotional strategy.
Develop and manage property email marketing strategy, digital strategy across M.com and third-party sites, and paid media campaigns; verify proper execution.
Support group lead-generation efforts.
Run, review, analyze, and communicate key reports to stakeholders, adjusting strategy as appropriate.
Manage internal and external partners to ensure deliverables support hotel strategy.
Develop an annual digital marketing plan to maximize hotel revenue and identify digital marketing opportunities on third-party and local partner sites.
Monitor SEO and recommend updates in collaboration with MDS or an agency.
Set overarching messaging strategy for the hotel or hotel group, aligned with positioning.
Manage Marriott.com content, OTA content, and third-party or group-site content through applicable systems.
Manage photography distribution, including search photos, pre-arrival photos, and photo galleries.
Create landing pages and Discovery Pages, as applicable, and manage guest communications such as confirmation and pre-arrival messages.
Identify and cultivate internal and external partnerships, including Marriott Digital Services (MDS).
Engage with Area Directors of Marketing to communicate recommendations and actionable next steps based on findings, best practices, and digital trends.
Manage a PR agency, if applicable, or internal PR messaging, and manage execution of PR events and promotions.
Manage outlet marketing opportunities on third-party and local partner sites.
Define in-house Food and Beverage programming with the F&B Director and manage its execution.
Develop and implement social media strategy, manage paid social media budget and strategy, and assist with reviewing social content calendars and collecting local-area and property events.
Lead and direct asset development, including hotel collateral and photoshoots from sourcing and planning through on-site execution, post-editing, and distribution.
Measure and communicate campaign success and digital performance using relevant reports and tools.
Build and maintain relationships and use negotiation skills with internal and external partners and stakeholders, including General Managers, Sales and Revenue leaders, regional teams, and media representatives.
Collect, review, and submit invoices for property marketing efforts and manage the overall submission process.
Complete other reasonable duties as requested by leadership.