Marketing Manager - New Opening

tvg hospitality • New York, NY

8d

About The Position

The Marketing Manager develops and executes integrated marketing strategies to build awareness, engagement, ticket sales, and dining revenue for a new Williamsburg waterfront property in the landmark Domino Sugar Factory. The property includes a 750-capacity music venue and a neighborhood Italian restaurant, which operate as distinct concepts while sharing a campus. The role focuses on brand building, customer acquisition and retention, content creation, and community and partner outreach. It uses digital and grassroots marketing, strategic partnerships, and data-driven insights, working with leadership, culinary teams, and external creative partners.

The position oversees marketing across both concepts, including brand strategy and campaigns; social, digital, and CRM channels; content production; press, partnerships, and community outreach; and budget and performance reporting. It works with venue leadership, booking, sales, the general manager, and the chef to align marketing with ticket sales, reservations, private events, and menu launches.

Requirements

• At least 5 years of experience in marketing or communications, focused on food and beverage, live music, or multi-concept hospitality.
• Hands-on experience with social calendars and multi-channel CRM.
• Technical fluency across paid social, digital advertising, website management, SEO, SEM, SMS, and CRM, with an understanding of how these channels drive revenue.
• Working command of Adobe Creative Suite, Canva, or Figma.
• Deep knowledge of the NYC and Brooklyn music, food, and beverage scene, with existing media and influencer relationships.

Nice To Haves

• Experience with Sprout Social and Hive.

Responsibilities

• Develop and execute integrated marketing strategies for both concepts, maintaining distinct messaging frameworks and consistent brand standards.
• Build campaigns for seasonal programming, culinary offerings, brand activations, and special events from forecasting through execution.
• Adapt promoter-supplied show assets into campaigns across digital, social, and CRM channels.
• Partner with venue leadership, booking, sales, the general manager, and the chef to align marketing with ticket sales, reservations, private events, and menu launches.
• Own social strategy and execution across Instagram, TikTok, and Spotify for both concepts, with targets for growth, engagement, and visibility.
• Oversee content creation from start to finish, including copy, visuals, collateral, and shoot management from pre-production through post-production.
• Shoot and edit content when needed.
• Manage paid and organic social, digital advertising, website updates, SEO, SEM, SMS, and email/CRM calendars.
• Manage the PR agency relationship for both concepts, including storytelling angles, media and influencer bookings, and coverage for third-party brands and creative partners.
• Build and manage direct relationships with Brooklyn and NYC artists, media, vendors, and community organizations.
• Own and allocate the annual marketing budget across both entities.
• Track campaign performance against KPIs, optimize digital conversion, and present monthly reviews to senior leadership.

Benefits

• Health insurance fully covered by the employer.
• 401(k) with a 4% match.
• Flexible paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed