Senior Manager, Marketing - New Venue Opening New York

Tao Group Hospitality•New York, NY

12h•$90,000 - $95,000

About The Position

The Senior Marketing Manager executes annual marketing plans, strategies, and programs for Tao Group Hospitality’s New York fine dining and cocktail portfolio, including flagship restaurants and cocktail lounges. The role leads public relations and brand reputation, managing retained PR agencies, cultivating relationships with food, beverage, and lifestyle media, building the public profiles of culinary and bar talent, and pursuing awards, accolades, and critical recognition. Marketing work also covers social media strategy and paid social, websites and third-party listings, e-newsletters, menu and seasonal campaigns, spirits and wine partnerships, and collaboration with the design team. The position develops innovative marketing concepts and partnerships with luxury and culinary brands, and contributes creatively, strategically, and analytically to marketing planning and execution. It manages marketing budgets and aims to deliver measurable return on investment and venue revenue growth. The Senior Marketing Manager coordinates campaigns and events with venue teams, partners, agencies, and media; manages press, reputation, and awards activity; and reports on digital and earned-media performance. The role includes onsite marketing initiatives and event support across office, restaurant, bar, lounge, and/or nightclub settings. It may involve local travel, extended hours, irregular and evening shifts, weekends, and holidays. The position requires working effectively in a fast-paced environment with varying noise, crowds, and smoke, and maintaining a professional appearance.

Requirements

Bachelor’s degree in Marketing or a similar discipline.
Proof of eligibility to work in the United States.
Minimum of 5–7 years of marketing and/or public relations experience in fine dining restaurants, chef-driven concepts, or cocktail bars, with a record of financial and creative marketing success.
Proficiency in Windows Microsoft Office, WordPress, Facebook Business Manager, Google, and social media platforms including Facebook, Instagram, Twitter, Google My Business, YouTube, LinkedIn, and Pinterest.
Strong working knowledge of budget creation and implementation.
Working knowledge of social media, public relations, graphic arts, sponsorship, and sales departments.
Experience managing external PR agencies and working directly with editors, journalists, and media outlets, with a record of securing earned coverage.
Established relationships with New York food, beverage, and lifestyle media, critics, and editors.
Deep knowledge of the fine dining and cocktail landscape, awards ecosystem, spirits and wine brands, and current culinary and beverage trends.
Strong writing skills, including experience drafting press releases, pitches, talent biographies, and brand narratives.
Strong problem-solving skills and excellent written and verbal communication skills.
Ability to work under pressure, meet deadlines, and handle a fast-paced, busy, and somewhat stressful environment.
Ability to read computer monitors and print legibly; sit and/or stand for extended periods; move quickly through work; and push or lift up to 25 pounds.
Ability to work effectively as part of a team and interact professionally and courteously with internal and external customers, managers, and coworkers.
Ability to maintain a high level of confidentiality.
Must be 21 years of age or older.
Must maintain a professional, neat, and well-groomed appearance in accordance with company standards.
Must have positive energy throughout the day.

Nice To Haves

Prior PR agency experience or in-house PR experience at a hospitality or restaurant group is strongly preferred.
Oracle knowledge is preferred.
Facebook Blueprint certification and Google certifications are a plus.

Responsibilities

Manage social media strategy, planning, original content creation, content calendars, copywriting, and paid social placement for assigned venues.
Keep venue websites and third-party listings, including OpenTable, Yelp, TripAdvisor, and Google My Business, accurate and current.
Develop monthly e-newsletter content and original content for social media, websites, third-party sites, and in-venue activations.
Assist with the creation, implementation, and execution of marketing campaigns and annual business and strategic marketing plans to increase venue traffic and revenue.
Hold or attend weekly and monthly meetings with venue management and marketing teams to discuss plans, activations, and upcoming events.
Coordinate photography and videography shoots to create marketing content.
Collaborate with hotel, landlord, neighborhood, sponsorship, and media partners on co-marketing, cross-promotion, packages, and event opportunities.
Create monthly KPI reports for social and digital activities, analyze results, and recommend improvements.
Develop and manage spirits, wine, and luxury lifestyle brand partnerships that support revenue, guest experience, and press-worthy programming.
Monitor competitor programming and venue activities, stay current on marketing trends, conduct research, present findings, and recommend revenue-driving actions.
Aid in developing brand strategies; manage tactical execution, rebranding or repositioning efforts, and brand standards.
Keep hotel departments and partners informed about events, promotions, and menu changes.
Manage and attend onsite marketing initiatives, including sponsorship activations, signage and communications, press initiatives, social content capture, staff relationship-building, and event pre-shifts.
Manage the marketing design process with the design department using project management programs.
Manage invoices and budgets to keep spending within approved limits.
Serve as day-to-day lead for retained PR agencies, including onboarding, weekly status calls, reviewing pitches and media lists, and monitoring agreed KPIs, timelines, and budgets.
Develop and execute press strategies for openings, menu launches, seasonal programming, talent, and special events, securing earned media coverage.
Manage press requests, media visits, influencer and tastemaker dinners, and onsite press activations with venue leadership; route messaging and spokesperson approvals through the SVP Marketing.
Track and report monthly earned-media results, including placements, reach, share of voice, and sentiment, and adapt coverage for social, web, and email channels.
Lead media relations for assigned concepts, including proactive pitching to food, beverage, travel, and lifestyle media, critics, and guidebooks.
Own the awards and accolades calendar, coordinate submissions and critic visits, and follow up on programs such as Michelin, James Beard, The New York Times, World’s 50 Best Bars, and Tales of the Cocktail Spirited Awards.
Build and promote the public profiles of chefs, beverage directors, and bar talent through press, appearances, events, collaborations, and social content.
Plan and execute menu launches, seasonal cocktail programs, chef and bartender collaborations, guest shifts, and tasting events with integrated PR, social, and email support.
Develop crisis and issues communications protocols with PR agencies and venue leadership, and act as the first point of contact for assigned venues’ review, media, and reputation issues.
Promote a work environment characterized by teamwork, performance, feedback, recognition, mutual respect, and employee satisfaction.
Maintain relationships with current vendors and complete additional assigned tasks.