Marketing Manager - New York, NY

Best Friends Animal Society•New York, NY

3d•$80,000 - $90,000•Onsite

About The Position

Best Friends Animal Society is seeking a Marketing Manager to advance its mission to end the killing of dogs and cats in America’s shelters. Based in New York City and connected to the NY Pet Adoption Center in SoHo, this role shapes how New Yorkers discover, connect with, and advocate for pets in the organization’s care. The Marketing Manager develops and executes marketing that supports adoptions, fostering, volunteers, and donations, combining data-informed strategy with creative judgment and hands-on execution. The position leads community-centered campaigns across channels, oversees local content and social media, monitors performance, and improves marketing systems and workflows. It sets strategy for local influencer and creator partnerships and collaborates with local events teams to promote community engagement. The Marketing Manager also leads and develops a direct report and volunteers, and works closely with Lifesaving Teams, PR, Multicultural Marketing, Creative, Corporate Partners, Celebrity, and Fundraising teams to extend local insights and campaign impact. Inclusive marketing that reflects New York City’s diversity is central to the work.

Requirements

At least 6 years of marketing or community engagement experience; nonprofit or cause-centered experience is ideal.
Experience leading campaigns from concept through results and using data to improve performance.
Experience managing and growing social media platforms, especially Instagram and Facebook, with knowledge of content strategy, analytics, and audience development.
Experience developing and managing targeted digital advertising strategies, such as social media and display ads, and aligning paid media with broader campaigns to produce measurable results.
Experience leading complex projects across multiple teams and balancing competing priorities in a fast-paced environment.
Ability to build cross-functional relationships, align people through influence, and follow through to deliver results.
Marketing experience as an individual contributor as well as a leader; ability to lead through influence and direct authority and model collaboration.
Excellent written and verbal communication skills, with the ability to tailor messages for diverse audiences.
Familiarity with multicultural marketing.
Existing relationships with NYC community organizers, local media contacts, and neighborhood partners concerned with NYC pets.
Commitment to kindness, transparency, and the organization’s mission; flexibility to work some evenings and weekends; openness to feedback and accountability.
Ability to routinely lift 65 pounds and perform strenuous activities including lifting, carrying, reaching, stooping, squatting, cleaning, and bending.
Ability to perform repetitive tasks for extended periods, including typing, sitting, walking, and arm and hand motion.
Ability to work indoors and outdoors in varying weather, including extreme heat and cold, and in active shelter environments, including facilities where animals are at risk.
Valid driver’s license held for at least 3 years and ability to qualify for inclusion on Best Friends’ insurance.
Ability to travel up to 25% of the time around NYC, within NY and NJ, and out of state, using various modes of transportation.
Applicants in the U.S. must have valid work authorization that does not now or in the future require Best Friends Animal Society to sponsor an employment visa.

Nice To Haves

Spanish bilingual skills are a plus but are not required.
Experience in a nonprofit or cause-centered environment is ideal.

Responsibilities

Lead community-centered marketing strategy and campaigns for the NYC Pet Adoption Center across channels and touchpoints.
Serve as the primary local marketing contact and identify innovative approaches, including AI, to improve planning, coordination, and execution.
Oversee content calendars, promotions, and social media efforts in alignment with Best Friends’ brand voice, strategic goals, and broader campaigns; manage social media directly when needed.
Monitor, analyze, and report on marketing metrics, including social media and campaign performance.
Identify and advance systems, automations, and workflows that reduce manual work, improve performance visibility, and support campaign decision-making.
Set strategy for local influencer and creator partnerships, coordinating with celebrity, content relations, PR, and editorial teams.
Guide the Marketing Specialist, who represents Best Friends at activations and fields local partnership inquiries.
Partner with local events teams to support and promote events, ensure marketing materials are accurate and effective, and use turnout and engagement data to assess future events.
Manage, mentor, and provide feedback and professional development to direct reports and volunteers; model thoughtful adoption of evolving tools and ways of working.
Support development of inclusive campaigns that reflect NYC’s diversity and deepen community connections to the organization’s mission.