Sr. Community Marketing Manager - Fish - South

onX • Austin, TX

2d • $112,000 - $140,000 • Remote

About The Position

The Senior Community Marketing Manager owns the regional Community Marketing strategy for onX Fish, connecting the brand with anglers and contributing measurably to regional business goals. This strategic, hands-on lead partners with Paid and Growth on shared outcomes, develops a Regional Community Expert, and remains closely connected to the field and the communities served. The role determines how local programs can contribute to awareness, acquisition, engagement, and retention, making investment and experimentation decisions informed by customer insight, performance data, and business priorities.

The position also connects regional fishing communities with the broader onX Fish organization by bringing customer insight, opportunities, trends, and regional stories into Marketing and Product, while keeping local efforts aligned with the broader brand strategy. Candidates must be based in Texas, Mississippi, or Georgia. The position requires regular regional travel and approximately 40% travel, including multi-day trips to corporate offices, Basecamps, community events, partner locations, and other strategic locations. The role reports to the Head of Marketing for Fish.

Requirements

• 7+ years of experience in community, brand, growth, field, or integrated marketing, with a track record of building programs that connect brands with customers and communities.
• Proven experience building and scaling ambassador, partnership, event, retail, or grassroots marketing programs.
• Direct experience coaching, mentoring, or leading others, with a track record of creating clarity and enabling strong execution.
• Experience establishing measurement approaches and using marketing performance data to evaluate effectiveness and inform investment decisions.
• Ability to move between strategic planning and hands-on market engagement, using firsthand customer insight to shape priorities and decisions.
• Strong strategic judgment and ability to translate business and customer priorities into focused plans and execution.
• Experience applying AI and emerging technologies to marketing workflows to accelerate insight, improve execution, strengthen measurement, or increase operational efficiency.
• Strong project management and operational skills, including managing budgets, timelines, vendors, stakeholders, and multiple priorities.
• Experience working cross-functionally across Product Marketing, Creative, Growth, Sales, and Analytics.
• Excellent written and verbal communication skills.
• Bachelor’s degree or equivalent experience.
• Permanent U.S. work authorization is a condition of employment.
• Ability to travel approximately 40% of the time, including multi-day travel.
• Must be based in Texas, Mississippi, or Georgia.

Nice To Haves

• Familiarity with fishing, outdoor culture, or another enthusiast-driven community is strongly preferred; curiosity and ability to build credibility with anglers are essential.
• Experience building or scaling a regional, field, or community marketing function from an early stage.
• Experience developing ambassador, creator, retail, or partnership programs within a passion-driven or enthusiast brand.
• Experience working directly with fishing guides, outfitters, conservation organizations, retailers, or other outdoor-industry partners.
• Experience piloting regional programs later adapted or scaled across additional markets.

Responsibilities

• Develop and own annual Community Marketing strategy and quarterly regional plans aligned with Fish, Marketing, and business priorities.
• Select an appropriate mix of ambassadors, partnerships, retail, grassroots initiatives, events, creators, earned media, and other community-driven programs based on regional needs and opportunities.
• Identify growth opportunities and make informed investment, experimentation, scaling, and prioritization decisions using customer insight, expected business impact, resources, and measurable outcomes.
• Partner with Paid and Growth to connect community, creator, and content efforts to acquisition and conversion goals and improve the work using performance insights.
• Build frameworks and playbooks that scale successful approaches while maintaining authenticity within local fishing communities.
• Build trusted relationships with anglers, retailers, guides and outfitters, conservation organizations, creators, ambassadors, and other partners.
• Maintain a meaningful presence in the field to strengthen customer understanding, identify opportunities, and ensure regional strategy reflects the communities served.
• Pilot local programs and use results and customer feedback to determine what to refine, scale, or stop.
• Partner with Social, Integrated Marketing, Product Marketing, Creative, Growth, Sales, and Analytics to bring regional insights, stories, trends, and opportunities into the broader business.
• Provide direction, coaching, and development to the Regional Community Expert, enabling increasing ownership.
• Establish priorities, operating rhythms, and repeatable playbooks that support focused execution without requiring direct involvement in every activity.
• Manage budgets, timelines, vendors, and stakeholders, and create scalable processes for effective regional program execution.
• Lead by example by staying connected to the field while creating systems and clarity that enable others to execute.
• Define measures of success for priority initiatives and use performance data, customer insight, and field learning to evaluate results.
• Translate learning into decisions about investment, adjustments, new tests, or stopping initiatives.
• Partner with Analytics, Growth, and other teams to strengthen measurement and understand Community Marketing’s contribution to business outcomes.
• Apply AI, automation, and emerging tools to accelerate insight, improve execution and measurement, and create scalable ways of working.

Benefits

• Common share options with a vesting schedule for full-time employees.
• Annual bonus of 10% based on company performance.
• Competitive salaries, annual bonuses, equity, and opportunities for growth.
• Comprehensive health benefits, including a no-monthly-cost medical plan.
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents.
• 401(k) matching: 100% for the first 3% saved and 50% from 3–5%.
• Company-wide outdoor adventures and outdoor industry perks.
• Annual “Get Out, Get Active” funds.
• Flexible time away package that includes PTO, STO, VTO, and paid holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior