Sr. Community Marketing Manager - Fish - South

onX • Austin, TX

2d • Remote

About The Position

The Senior Community Marketing Manager owns the Community Marketing strategy for the southern region, connecting the onX Fish brand with anglers in their communities and contributing to regional business goals. This strategic, hands-on lead partners with Paid and Growth on shared outcomes, including vertical starts and conversions, and develops a Regional Community Expert while remaining closely connected to the field. The role uses customer insight, performance data, and business priorities to determine where local programs can best support awareness, acquisition, engagement, and retention, and serves as a link between regional fishing communities and the broader onX Fish organization. The position reports to the Head of Marketing for Fish. Candidates must be based in Texas, Mississippi, or Georgia and should expect approximately 40% travel, including multi-day trips.

The role leads regional plans and programs across ambassadors, partnerships, retail, grassroots initiatives, events, creators, earned media, and other community-driven efforts. It builds trusted community relationships, pilots and evaluates local initiatives, and shares regional customer insights and stories with teams across the business. The manager coaches and develops the Regional Community Expert, manages budgets and operating processes, and uses measurement, customer feedback, and field learning to evolve programs. The role also applies AI, automation, and emerging tools to improve marketing insight, execution, measurement, and operational efficiency.

Requirements

• 7+ years of experience in community, brand, growth, field, or integrated marketing, with a track record of building programs that connect brands with customers and communities.
• Proven experience building and scaling ambassador, partnership, event, retail, or grassroots marketing programs.
• Experience coaching, mentoring, or leading others, with a track record of creating clarity and enabling strong execution.
• Experience establishing measurement approaches and using marketing performance data to evaluate effectiveness and inform investment decisions.
• Ability to combine strategic planning with hands-on market engagement and use firsthand customer insight to shape priorities and decisions.
• Strong strategic judgment and ability to translate business and customer priorities into focused plans and execution.
• Demonstrated experience applying AI and emerging technologies to marketing workflows to accelerate insight, improve execution, strengthen measurement, or increase operational efficiency.
• Strong project management and operational skills, including experience managing budgets, timelines, vendors, stakeholders, and multiple priorities.
• Experience working cross-functionally across Product Marketing, Creative, Growth, Sales, and Analytics.
• Excellent written and verbal communication skills.
• Bachelor’s degree or equivalent experience.
• Permanent U.S. work authorization.
• Ability to travel approximately 40% of the time, including multi-day travel to corporate offices, Basecamps, community events, partner locations, and other onX strategic locations.
• Must be based in Texas, Mississippi, or Georgia.

Nice To Haves

• Familiarity with fishing, outdoor culture, or another enthusiast-driven community; deep curiosity and the ability to build credibility with anglers are essential.
• Experience building or scaling a regional, field, or community marketing function from an early stage.
• Experience developing ambassador, creator, retail, or partnership programs within a passion-driven or enthusiast brand.
• Experience working directly with fishing guides, outfitters, conservation organizations, retailers, or other outdoor-industry partners.
• Experience piloting regional programs that were later adapted or scaled across additional markets.

Responsibilities

• Develop and own annual Community Marketing strategy and quarterly plans for the region, aligned with Fish, Marketing, and business priorities.
• Determine the appropriate mix of ambassadors, partnerships, retail, grassroots initiatives, events, creators, earned media, and other community programs.
• Identify growth opportunities and make investment, experimentation, scaling, and prioritization decisions using customer insight, expected impact, resources, and measurable outcomes.
• Partner with Paid and Growth to connect community, creator, and content efforts to shared acquisition and conversion goals, using performance insights to improve results.
• Build frameworks and playbooks to scale successful approaches while maintaining authenticity in local fishing communities.
• Build trusted relationships with anglers, retailers, guides and outfitters, conservation organizations, creators, ambassadors, and other partners.
• Maintain a meaningful field presence to understand customers, identify opportunities, and ensure strategy reflects regional communities.
• Pilot local programs and use results and customer feedback to determine what to refine, scale, or stop.
• Partner with Social, Integrated Marketing, Product Marketing, Creative, Growth, Sales, and Analytics to share regional insights, stories, trends, and opportunities.
• Provide direction, coaching, and development to the Regional Community Expert and support that person in taking increasing ownership.
• Establish priorities, operating rhythms, and repeatable playbooks that enable focused execution without requiring direct involvement in every activity.
• Manage budgets, timelines, vendors, and stakeholders, and create scalable processes for effective regional program execution.
• Remain connected to the field while creating systems and clarity that enable others to execute successfully.
• Define success measures for priority initiatives and use performance data, customer insight, and field learning to understand results and inform decisions.
• Partner with Analytics, Growth, and other teams to strengthen measurement and understand Community Marketing’s contribution to business outcomes.
• Apply AI, automation, and emerging tools to accelerate insight, improve execution and measurement, and create scalable ways of working.

Benefits

• Common share options with a vesting schedule for full-time employees.
• Annual bonus of 10% based on company performance for full-time employees.
• Comprehensive health benefits, including a no-monthly-cost medical plan.
• Paid parental leave: 13 weeks for birthing parents and 5 weeks for non-birthing parents.
• 401(k) matching at 100% for the first 3% saved and 50% from 3–5%.
• Company-wide outdoor adventures and outdoor industry perks.
• Annual “Get Out, Get Active” funds.
• Flexible time away package including PTO, STO, VTO, and paid holidays.
• Opportunities for growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior